Junior Digital Marketing (Ads) Specialist

Location: Bangalore, India Work Mode: Hybrid

Experience: 1-3 years

About the Role

We're looking for a performance-driven Digital Ads Specialist who understands that outstanding advertising isn't just about launching campaigns — it's about creating measurable business impact. You'll work closely with our creative, marketing, and growth teams to build high-performing ad campaigns across both B2C and B2B SaaS channels, while maximizing the ROI of every creative asset.

If you're passionate about performance marketing, creative testing, data-driven optimization, and scaling growth through digital advertising, we'd love to meet you.

Key Responsibilities
- Plan, launch, manage, and optimize paid digital campaigns across Google Ads, LinkedIn Ads, Meta Ads, YouTube, and other relevant platforms — tailored to both B2C and B2B SaaS audiences.
- Collaborate with the creative team to develop high-converting ad creatives, videos, landing pages, and campaign messaging suited to different buyer journeys.




- Drive creative testing strategies through continuous A/B testing of copy, visuals, CTAs, formats, and audience segments.
- Measure and improve creative ROI by analyzing engagement, conversion rates, CAC, CPL, ROAS, and pipeline contribution.
- Monitor campaign performance daily and optimize budgets to maximize marketing ROI.
- Build dashboards and generate actionable reports for marketing leadership.
- Partner with sales and marketing teams to ensure lead quality and campaign effectiveness, especially for B2B pipeline generation.
- Conduct audience research, competitor analysis, and market trend analysis to identify recent growth opportunities across both consumer and business segments.
- Manage remarketing campaigns and full-funnel advertising strategies for both short-cycle B2C purchases and longer B2B sales cycles.
- Work with marketing automation and CRM platforms to improve attribution and campaign tracking.
- Stay updated with the late

📌 Junior Digital Marketing Specialist (Bengaluru)
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