Role & responsibilities

The person should personally execute:
- Facebook and Instagram campaigns
- Geo-targeted campaigns across Berlin and Germany
- WhatsApp and email marketing
- Reels, videos, posters and campaign creatives
- Adobe Photoshop, Premiere Pro and related tools
- AI image and video production
- Content calendars and daily posting
- Landing-page content and campaign offers
- Meta Pixel, tracking and campaign reporting
- Local competitor and audience research
- Testing advertisements, audiences, offers and formats
- Scaling successful campaigns based on performance

Preferred candidate profile
- 3-6 years of hands-on marketing experience
- Strong work ethic and daily execution discipline
- Proven Meta Ads results
- Strong Photoshop and video-editing ability
- Experience creating short-form and AI-generated videos
- Ability to launch campaigns without constant supervision
- Basic understanding of German customers
- Solid written English
- Willingness to work overlapping German hours
- Comfortable supporting multiple brands

Performance expectations





Do not measure them mainly by how much content they produce.

Measure:
- Qualified leads generated
- Cost per lead
- Customer acquisition cost
- Bookings, orders or revenue generated
- Return on advertising spend
- Lead-to-customer conversion rate
- Creative testing frequency
- Email open and conversion rates
- Improvement in local brand reach

Perks and benefits

Perks and Benefits
- Competitive monthly salary based on experience and demonstrated skills
- Performance-based incentives linked to qualified leads, sales, campaign results, and return on advertising spend
- Long-term, stable remote position with a Germany-based company
- Flexible remote-working environment with defined working hours and German-time overlap
- Access to premium AI, design, video-editing, email-marketing, and automation tools required for the role
- Budget for professional courses and skill development
- Direct access to the founde

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