Job Description

Strategy & Execution
- Develop and execute a
holistic social media strategy
aligned with brand objectives, campaign calendars, and target audience behavior.
- Translate broader marketing goals into
platform-specific plans
across Instagram, LinkedIn, YouTube, X (Twitter), Facebook, and emerging channels like Threads or Pinterest.
- Collaborate with the content and design teams to
create monthly/weekly content calendars
, ensuring alignment with marketing campaigns and brand tone.

Content & Community Management
- Guide the ideation and creation of
compelling, platform-native content
(static, video, interactive).
- Ensure
real-time engagement
with audiences and community management that’s responsive and consistent.
- Monitor conversations, brand mentions, and trends to identify
moment marketing
opportunities.

Analytics & Performance Tracking
- Own the
reporting and performance analysis
of all social media platforms using native tools and third-party analytics platforms (e.g., Meta Insights, Semrush, Google Analytics).
- Set clear
KPIs for organic growth




, engagement, reach, and conversions, and continuously optimize efforts based on data.
- Create weekly/monthly dashboards and share insights with leadership and cross-functional teams.

Platform Expertise & Innovation
- Stay updated with
algorithm changes, new platform features, and emerging formats
; experiment with creative approaches to maximize visibility and engagement.
- Propose new tools or technologies that can enhance performance, scheduling, or listening.

Team Leadership & Collaboration
- Lead and mentor a team of social media executives, and interns.
- Facilitate internal reviews, training, and performance check-ins to ensure a
high-performance culture
.
- Collaborate with Brand, PR, Performance Marketing, and Creative to ensure
cross-channel synergy
.

Job Requirement

Required Qualifications & Experience
- 4–7 years of hands-on social media management experience, preferably in a
consum

📌 Social Media Manager (Mumbai)
🏢 Fluidscapes Consultants
📍 Mumbai