Role & responsibilities
- Design, develop, and optimize customer journeys using Adobe Journey Optimizer.
- Implement and manage real-time personalization strategies to enhance customer engagement.
- Analyze customer data and behaviors to create targeted and personalized marketing campaigns.
- Collaborate with marketing and IT teams to integrate journey optimization with other Adobe Experience Cloud solutions.
- Monitor and report on the performance of customer journeys and optimization efforts.
- Design AEP Data model and connect to snowflake