Role & responsibilities
- Set the Delhi area's annual/quarterly sales & margin targets and break them down into territory-level targets for each Sales Executive
- Design the territory/beat structure and channel mix (GT/MT/HoReCa/Q-Commerce) the Sales Executive executes it, the ASM designs and approves it
- Recruit, train, and performance-manage the Delhi Sales Executive(s); build bench strength for the team
- Define pricing and credit policy limits, and decide on exceptions the Sales Executive is not authorised to approve
- Run the weekly/monthly review cadence — planned vs. actual, root-cause analysis, and corrective action ownership across the team
- Own forecast accuracy for the territory and feed demand input to Production/Depot planning
- Coordinate with Marketing on campaign alignment and with Finance on area-level credit policy
- Own the Delhi area P&L; — sales, margin, and cost-to-serve — and report it upward with commentary
- Take ownership of matters escalated beyond the CRM Executive's authority and represent the territory in MD-level reviews
- Decide on market/channel expansion moves (new geography, recent channel entry) based on team's ground intelligence

Preferred candidate profile

📌 Area Sales Manager (Delhi)
🏢 Amasia Multigrain
📍 Delhi