Prudential (UK) in partnership with the HCL group plans to set-up a standalone Indian health insurance company to address the growing healthcare needs of the Indian consumer. This joint venture will combine Prudential's global expertise in insurance and financial services with HCL Groups experience in technology and healthcare solutions. Prudential, with its longstanding presence in India, already operates two leading businesses in life insurance and asset management with the ICICI Group. Prudential was also the proud sponsor of the 1983 Cricket World Cup, India’s first World Cup Victory Prudential Health India is a Zero to One team undertaking a no-legacy, greenfield health insurance deployment in India, building journeys that truly empathize with the customer and offer a differentiated experience. To partner with us in this mission, we are looking for a talented Brand & Marketing - Lead to join our Marketing team in Mumbai. The role combines brand strategy, integrated marketing, AI-led growth, content excellence, PR and reputation management, to create a high-trust,



category-defining health insurance brand. The ideal candidate is equally comfortable shaping the big narrative, driving execution, managing agencies, influencing senior stakeholders and building current capabilities from scratch. Your typical week will include the following: • Brand and narrative leadership: Define PHI’s brand positioning, messaging architecture and relationship-led narrative across customer, distributor, partner and employee touchpoints. • Integrated marketing and growth: Build full-funnel campaigns across paid, owned, earned and partner channels to drive awareness, consideration, acquisition and engagement. • AI-led marketing capability: Leverage AIO, GEO, LLM-led discovery, conversational search and AI-driven personalisation to improve discoverability, relevance and performance. • Content strategy and ecosystem development: Build a scalable content engine across web, app, social, CRM, W

📌 Brand & Marketing - Lead (Mumbai)
🏢 Prudential Technology And Services
📍 Mumbai