Location: Mumbai (Vikhroli – Embassy 247)

Type: Full time | In-Office (5 days a week)

Experience: 3–5+ Years

Team: Private Label Brand Marketing

About Purplle
Purplle is scaling high-growth private labels like Alps Goodness, DermDoc, Faces Canada and Nybae through a content-first influencer engine. Influencer marketing is one of our strongest growth levers, and we're building out a team structure for our private label brands where this role will own a specific geography-product charter end-to-end — both through personal execution and by leading a team.

Role Overview

As Assistant Manager – Influencer Marketing, you will own a defined geography and 2–3 products for 1 brand. This is a dual-mandate role: you will personally execute high-quality campaigns and lead a team of 4–5 executives, training them to replicate your standards at scale. You'll be measured on team output, content quality, timelines, and — ultimately — the business and marketing impact your charter delivers.

Role Overview: What You'll Own





You will be the single point of accountability for influencer marketing across your assigned geography and 2–3 products. This includes setting the creator strategy, the content calendar, and the KPIs (views, engagement, search uplift, geo momentum, revenue indicators) your charter is judged on.

You will hire, train, and manage a team of 4–5 executives — teaching them how to scout creators, negotiate commercials, write briefs, and review content to the same bar you hold yourself to. Your job is to multiply your own execution ability through your team, not just execute individually.

You (and your team, under your guidance) will actively scout creators on YouTube and Instagram, evaluating them on language, geography, audience relevance, engagement quality, and content style — expanding the existing database and identifying creators who can become repeat, long-term brand partners.

You will negotiate within defined benchmarks, aligning on deliverables, timelines

📌 Assistant Manager– Influencer Marketing (Mumbai)
🏢 Purplle.com
📍 Mumbai