Lead – Digital Growth Marketing (SEM / Performance)
*Pepper Content · Full-time · Mumbai (US Hours)*
About the Role
We're hiring a Lead – Digital Growth Marketing to
own SEM and performance marketing
for our US business — Pepper's largest and fastest-growing market. You'll run a multi-million-dollar paid budget across Google, Bing, Meta, LinkedIn, and YouTube, and you'll be measured on one number:
qualified pipeline at productive CAC
.
This is a hands-on, P&L-style; role. You'll set the channel mix, build the bidding and creative strategy, run the experimentation engine, and deploy AI-led automation to extract every dollar of efficiency. SEO and GEO sit under your remit as compounding levers that lower your blended CAC — but the core job is paid: own the auction, own the funnel, own the number.
This role is for someone who has run 7-figure paid budgets, can audit a Google Ads account in 30 minutes, and gets restless when CPLs creep up by 5%.
Location & Hours
Base location: Mumbai (in-office).
Working hours:
5:00 PM – 2:30 AM IST
, aligned to US business hours,
Monday–Friday.
This role partners daily with US stakeholders and the US growth/marketing team. The shift is non-negotiable — please apply only if you're committed to the US schedule.
What You'll Own
*SEM & Paid Search (Primary)*
Own Google Ads and Bing end-to-end — campaign architecture, keyword strategy, match-type discipline, bidding (manual + Smart Bidding), Quality Score, ad copy, sitelinks, audience layering, and negative keyword hygiene.
Drive
CPL and CAC efficiency
quarter-over-quarter through structured experimentation: bid strategy tests, ad copy iteration, landing page A/B tests, audience exclusions, and dayparting.
Build
AI-driven SEM workflows
— search intent classification, automated negative keyword harvesting, bid optimization, ad copy generation, and anomaly detection — using tools like SEMrush, Gumloop, n8n, Optmyzr, or custom GPT-based pipelines. Replace hours of manual work with a
📌 Lead – Digital Growth Marketing (Mumbai)
🏢 Pepper
📍 Mumbai