HEAD OF US GTM
Company: Pepper
Location / Time Zone: US Market (US time zone), Mumbai
Employment Type: Full-time
About Pepper
Pepper is building a new category of content and SEO growth platform, where strategy, content, technology, automation, and AI come together to drive measurable business outcomes.
We are now extending this foundation to build a modern enterprise growth engine, and we are looking to hire our first Head of US GTM to own and scale our go-to-market motion in the US market.
About the Role
As Head of US GTM, you will own the entire go-to-market strategy and execution for the US: pipeline, demand generation, sales alignment, positioning, and revenue growth across new business and expansion. You will define how Pepper wins in the US market and build the engine to get there.
This is both a strategic and a hands-on role. You will set the GTM strategy and operating rhythm, then roll up your sleeves to build programs, run experiments, and drive results. You will work shoulder to shoulder with sales, product, product marketing,
and customer success to deliver a consistent customer journey and accountable, measurable growth. This role primarily works in the US time zone.
What You Will Do
• Own US GTM strategy and revenue. Define and execute the go-to-market plan for the US, and own pipeline and revenue targets across current business and expansion in partnership with sales and customer success leaders.
• Build the demand generation engine. Create sustained, iterative programs across demand channels: paid marketing, email, SEO, conversion rate optimization, and, over time, ABM, social, and content marketing.
• Sharpen positioning and messaging. Partner with product marketing to ensure clear, compelling positioning and a consistent experience across the full customer journey.
• Drive funnel performance. Rigorously audit the full funnel, surface data-driven insights, and make fast adjustments to accelerate growth. Work closely with the SDR function t
📌 Head of GTM (Mumbai)
🏢 Pepper
📍 Mumbai