Role & responsibilities

Job Title: Content & Social Media Strategist

Department: Brand & Marketing

Reports To: Marketing Head / Director

Works With: Performance Marketing, Social Media, Design, Video, Influencer & Agency Teams

Role Overview

The Creative Head will be responsible for shaping and executing the brands visual and content strategy across all digital platforms. This role combines creative direction, trend-driven content planning, and hands-on execution, ensuring that all brand communications are consistent, premium, and performance-oriented.

The candidate will lead social media and content strategy aligned with brand launches, campaigns, and ongoing marketing initiatives, while working closely with internal teams and external partners to ensure timely and high-quality execution.

Key Responsibilities

1. Creative Strategy & Planning
- Develop and strategise social media content calendars based on current trends, brand campaigns, and product launches.
- Translate brand objectives into strong creative concepts across formats (static, video, short-form, long-form).




- Plan content for multiple platforms including Instagram, YouTube, Pinterest, and other relevant channels.

2. Content Creation & Direction
- Conceptualise, create, and review content to ensure it aligns with brand tone and visual identity.
- Style and visually design content for brand use cases, including shoots, videos, and social posts.
- Plan and oversee video content, reels, and short-form storytelling.
- Create quick-turn content using a mobile phone when required (behind-the-scenes, UGC-style, trend-led content).

3. Team & Agency Coordination
- Coordinate with graphic designers, video editors, photographers, and external agencies to ensure consistent brand execution.
- Set transparent creative briefs, timelines, and visual expectations for all collaborators.
- Ensure timely delivery and quality control of all creative outputs.

4. Performance Marketing Collaboration
- Work closely with th

📌 Social Media Content Strategist, Luxury Home decor Brand, New Delhi
🏢 Career Genii Consulting
📍 New Delhi