Senior Digital Marketing & SEO Executive / Manager

Company: The Skin Art Clinic
Industry: Dermatology | Aesthetic Medicine | Skincare

About The Skin Art

The Skin Art is a premium dermatologist-led aesthetic clinic dedicated to providing world-class skin, hair, and cosmetic treatments using advanced technology and evidence-based dermatology. We are looking for an experienced Digital Marketing professional who can independently drive our online presence, generate quality patient leads, and strengthen our brand across digital platforms.

Key ResponsibilitiesDigital Marketing
- Plan, execute, and optimize digital marketing campaigns across Google, Meta (Facebook & Instagram), YouTube, and other relevant platforms.
- Develop strategies to increase patient enquiries, appointments, and revenue.
- Monitor campaign performance and continuously improve ROI.

SEO
- Plan and execute comprehensive On-Page, Off-Page, and Technical SEO.
- Improve website rankings for high-intent dermatology and cosmetic treatment keywords.
- Perform keyword research and competitor analysis.




- Monitor website health, indexing, Core Web Vitals, and organic traffic growth.

Performance Marketing
- Manage Google Ads, Meta Ads, remarketing campaigns, and lead generation campaigns.
- Optimize ad creatives, audience targeting, budgets, and conversion rates.
- Reduce Cost Per Lead (CPL) while improving lead quality.

Website Management
- Coordinate with website developers for updates, landing pages, blogs, and UI improvements.
- Improve website conversion rate and user experience.
- Ensure website content is SEO-friendly and regularly updated.

Social Media Marketing
- Plan monthly content calendars.
- Coordinate with photographers, videographers, designers, and doctors for engaging content.
- Grow engagement and followers organically.
- Monitor trends and implement creative marketing ideas.

Analytics & Reporting
- Track KPIs using Google Analytics, Google Search Console, Meta Business Suite, and ot

📌 Senior Digital Marketing (Lucknow)
🏢 TICOMP HEELS
📍 Lucknow