Job Purpose
- To drive field marketing initiatives across the cluster by ensuring effective implementation of marketing modules, strengthening end-user engagement, enabling sales teams, and delivering actionable market insights to enhance business growth.

Key Responsibilities

Field Marketing Execution (Modules I & II)
- Ensure seamless implementation of all
Quarterly Market Development Plans (MDPs) and field marketing modules
.
- Enable execution by provisioning required tools, resources, and support systems for on-ground teams.
- Track and evaluate effectiveness of marketing initiatives and provide actionable insights to HO and Category teams.
- Drive corrective actions in
exception territories / underperforming products
in alignment with HO plans.

Competitive Strategy & Market Activation
- Monitor competitor activities and
drive counteraction strategies
to gain share, especially in
large outlets
.
- Provide regular market intelligence and feedback to ZM and HO to refine strategy.

Customer Conversion Initiatives
- Lead engagement and conversion of
Large Contractors




and develop a sustainable ecosystem.
- Activate and engage
Specialized Contractors
.
- Enable team to drive
Architect and Interior Designer conversions
.

Product Marketing & Launch Execution
- Drive implementation of marketing modules for:
- New Products (NP)
- Products Under Launch (PUL)
- Young Products (YP)
- Ensure effective
pre-launch activities
, trade activations, and coordination with developers and agencies.
- Collaborate with Category teams and external agencies for execution, review, and performance tracking.
- Provide insights and recommendations for
post-launch strategies
.

Market Insights & Feedback

Deliver
timely and meaningful market feedback
on key initiatives.

Lead and execute
market research and insight projects
in coordination with ZM and HO teams.

People Management & Capability Building

Manage and develop SFME teams through:

Structured
induction programs for recent joiners

T

📌 Marketing Manager (Vijayawada)
🏢 Peoplestrong
📍 Vijayawada