Divas Popup
is a contemporary luxury womenswear brand redefining occasion wear through timeless design, premium craftsmanship, and elevated customer experiences. As we continue to grow, we are looking for an experienced Head of Marketing to lead our brand strategy and drive business growth.

Qualifications
- Develop and execute the overall marketing strategy aligned with business goals.
- Lead brand positioning and ensure consistency across all customer touchpoints.
- Plan and manage integrated marketing campaigns across digital, social media, PR, influencer marketing, and offline channels.
- Drive customer acquisition, retention, and brand awareness initiatives.
- Oversee content strategy, campaign calendars, and product launches.
- Build and manage relationships with PR agencies, media, influencers, stylists, and brand partners.
- Collaborate closely with the design, merchandising, e-commerce, and sales teams.




- Manage the marketing budget and optimize ROI across channels.
- Analyze campaign performance, customer insights, and market trends to inform strategy.
- Build, mentor, and lead a high-performing marketing team.

Requirements
- 2-3 years of experience in marketing, with at least 1 year in a leadership role.
- Experience in fashion, luxury, lifestyle, or premium consumer brands is highly preferred.
- Solid understanding of digital marketing, performance marketing, influencer marketing, PR, CRM, and brand management.
- Excellent leadership, communication, and project management skills.
- Strategic thinker with a creative and data-driven approach.

Location: Shahpur Jat, Hauz khas

Employment Type: Full-time

Work Mode: On-site

📌 Head of Marketing (South Delhi)
🏢 Divaspopupofficial
📍 South Delhi