Location:

Shil/Mahape - Navi Mumbai, MH (WFO / Hybrid)

Work Schedule:

6 days a week

Employment Type:

Full time

The Mindset We Need:

Organic social is a primary engine behind our 10x growth strategy. We need a metric-driven social media operator who isn’t just looking for a cozy posting schedule, but who treats community growth, social SEO, and top-of-funnel conversion as personal badges of honor. You must be eager to push limits and accelerate your career maturity inside a fast-paced retail ecosystem over the next 24 months.

Key Responsibilities:
- Multi-Platform Management:

Manage, audit, and systematically optimize all social media channels of Cotton Culture—specifically Meta (Instagram/Facebook), Google, LinkedIn, and Pinterest—aligned tightly with overall brand growth strategies.
- Visual Conception & SEO:

Conceptualize and design high-impact visuals tailored accurately to resonate with our core target demographics. Design, implement, and track sophisticated Social SEO strategies to rank higher natively in platform searches.
- TOFU Acquisition:





Drive quantifiable growth benchmarks across channels, monitoring and analyzing Top-of-Funnel (TOFU) referral traffic driving to our website from all social handles.
- Calendar Ownership:

Develop comprehensive monthly content strategies and respective content calendars; meticulously ensure end-to-end execution and on-time publishing.
- Reputation & Influencers:

Proactively manage Online Reputation Management (ORM) across platforms. Co-ordinate with external influencers on end-to-end campaign curation and deliverables.
- Agency Coordination:

Interface daily with partner digital marketing agencies to track milestones, provide assets, and ensure external deliverables are consistently hit on schedule.

Requirements:
- 2+ years of core social media management experience for a direct-to-consumer (D2C) retail or fashion lifestyle brand.
- In-depth platform knowledge across Pinterest, Meta Business Suite, LinkedIn, a

📌 Social Media Executive (Mumbai)
🏢 Cotton Culture
📍 Mumbai