Job Title: Senior Manager - Product Marketing

Location: India (Remote)

Years of Experience: 7 to 10 years

Duration: 8 Months (Contract)

Job Purpose

The appointee will manage the overall marketing budget for Mortgages, Loans, FX, and NEO Digital Strategic Partnerships; develop deliver business marketing campaigns, and leverage all marketing aspects such as Digital, PR Research to achieve significant results.

Key Result Areas

1. Products Marketing (Mortgages, Loans FX)
- Together with VP Marketing Strategy, work with products team (Mortgages, Loans, FX, and NEO Digital Strategic Partnerships) to build marketing strategy for the year, by quarter, in line with business objectives and within budget
- Drive ATL BTL campaigns to achieve monthly business objectives
- Work with products team to develop a comprehensive calendar of BTL actions
- Track competitor activities and develop suitable marketing responses
- Drive NTB acquisition and cross sell through relevant media
- Develop relevant ETB campaigns and tap customers for cross-sell




- Drive product activations via rewards BTL/owned channels campaigns
- Drive portfolio initiatives in order to boost activation and relationship deepening

2. All marketing initiatives
- Develop campaigns that will work effectively across digital channels paid, organic and owned channels
- Build comprehensive 360-degree plans for all campaigns across offline digital including launch campaigns for current loans products and services
- Develop seasonal theme-based campaigns and promotional offers to boost product sales
- Own the campaign implementation plan and execute it end-to-end, right from the review of journey that customers will undertake up to final evaluation of campaign results
- Track the results of all campaigns and perform analysis / learnings for improvements
- Engage/influence all related internal stakeholders (e.g. frontline, product teams)
- Manage assigned budgets, vendor accruals payments in line with Finance policies

3.

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