The Regional Marketing Specialist serves as the in-region expert for prioritized solutions and markets, translating global marketing strategy into impactful local execution. Acting as the bridge between Product Marketing, Global Marketing, Sales, and shared service teams, this role is responsible for driving regional demand generation activities, sales enablement, customer engagement, and event activations that accelerate business growth across Retail and Banking.

Required Qualifications
- Bachelors / Masters degree
- Minimum of 8 -15 years of relevant experience or equivalent combination of education and experience in Marketing Management.
- Good business English skills (Written and spoken).

Key Responsibilities

Solution Market Expertise
- Serve as the regional subject matter expert (SME) for prioritized solutions, customer needs, market dynamics, and competitive trends.
- Partner with Product Marketing Managers (PMM) to provide regional insights that shape messaging, positioning, and go-to-market strategies.




- Ensure global priorities are effectively adapted to local market requirements and opportunities.
- Provide ongoing market intelligence, customer insights, and competitive feedback to support campaign planning and product strategy.

Regional Campaign Planning Execution
- Own end-to-end planning, localization, and execution of regional marketing campaigns and activations.
- Influence campaign messaging, content development, channel selection, and audience targeting to maximize regional performance.
- Monitor campaign results, identify optimization opportunities, and provide feedback to Global Marketing Strategy and PMM teams.
- Support Account-Based Marketing (ABM) and prospect-based marketing initiatives for strategic accounts and priority opportunities.

Sales Partnership Enablement
- Support Regional Marketing Leads in managing relationships with Sales leadership across Retail and Banking.
- Identify sales enablement requirements and coordinate the cr

📌 Regional Marketing Specialist Solutions (Mumbai)
🏢 Diebold
📍 Mumbai