Job Purpose

The purpose of this job is to execute sales operations through the Direct channel (builders, connectors, brokers, references, etc.) in line with branch plan and objectives, leading and supporting the Sales Officer team in achieving targets and managing client relationships. This role coordinates with Risk, Operations and Sales Goverce teams to ensure compliant and effective sales operations, and portfolio health. It also drives and executes crossselling across ABHFL and ABC products/ solutions as per branch level objectives and client requirements.

Critical skill sets required to meet these challenges include commercial acumen, team management and communication, productmarket awareness, and execution skills.

Education & experience required to fulfil this profile are a graduate with minimum 5 7 yrs of total sales experience in the Banking/ NBFC space, of which at least recent 2 3 yrs experience should be in HFC sales.
KRA (Accountabilities)
- KRA1 Sales Planning & Management: Work with ASMABHFL and plan sales operations for achieving targets,



considering competitive forces and local trends, and cascade the same to the team; Scan the local market and competitive offerings on a periodic basis, guiding team members on possible opportunities and challenges; Proactively track target achievement and intervene with sales efforts (personal references, prospecting, etc.) to ensure the same; Communicate sales targets and provide team members clarity on business goals, role expectations, product characteristics and USPs to enhance effectiveness of sales efforts; Deploy schemes to drive sales and enhance profitability, ensuring dual focus on sales expansion and cost optimization; Provide data for and compile periodic MIS reports for disbursements, profitability, NPAs, market expansion, etc. and communicate to ASM ABHFL as well as to team members
- KRA2 Customer Acquisition/ Engagement: Identify local business growth opportunities, guide customer acquisition effort

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