As an Alliance & Marketing Manager with us, you will focus on building strong alliances with partners, enhancing brand visibility, and executing impactful marketing campaigns to support business growth.

Key Responsibilities
- Develop and manage strategic alliances and partnerships with technology vendors, distributors, and channel partners
- Plan and execute marketing strategies to promote cybersecurity solutions and services
- Manage and grow the company s social media presence across platforms (LinkedIn, Twitter, etc.)
- Design and implement digital marketing campaigns, including email marketing, SEO, and paid campaigns
- Plan and coordinate events, webinars, and industry engagements
- Create, curate, and publish high-quality content (blogs, case studies, brochures, social media posts)
- Collaborate with sales and leadership teams to align marketing with revenue goals
- Track, analyze, and report on marketing performance metrics and campaign effectiveness

Required Skills & Experience

Minimum 7+ years of experience in alliance management and marketing





Strong background in cybersecurity, information security, or network security industry preferred

Proven expertise in:
- Social media management
- Digital marketing
- Event management
- Content creation and publishing

Excellent communication, presentation, and stakeholder management skills

Robust analytical mindset with experience in campaign performance tracking

Ability to manage multiple projects in a fast-paced environment

Good to have:

Experience working with OEMs, channel partners, and alliance ecosystems

Familiarity with marketing automation and CRM tools (e.g., HubSpot, Salesforce, Marketo)

Understanding of cybersecurity market trends and solutions

Educational Qualifications

Bachelor s/Master s degree in Marketing, Business Administration, Communications, or related field

Certifications in Digital Marketing or relevant cybersecurity domains will be an added advantage

Disclaimer : This job posting

📌 Alliance & Marketing Manager (Mumbai)
🏢 iValue Group
📍 Mumbai