SEO and Performance Marketing Executive
Location: Pune (on-site)
Reports to: Marketing Head
Type: Full time
CTC: ?3.6 to ?4.2 LPA
What You Will Own
- Performance Marketing (primary, Meta-led)
- Own Meta Ads (Facebook and Instagram) end to end: campaign structure, audiences, creatives, budgets, and scaling. This is core to the role.
- Plan, launch, and optimize Google Ads and Pan-India campaigns alongside Meta
- Own budget pacing, cost per lead, ROAS, and overall campaign ROI
- Run continuous A/B tests on audiences, creatives, and landing pages to lower CPL
- Work closely with design on ad creative that actually converts
- SEO (primary)
- Own on-page, technical, and off-page SEO for scanoai.com and all product landing pages
- Run regular site audits and fix issues across speed, structure, indexing, and crawlability
- Build a keyword strategy mapped to product lines and buyer intent
- Grow organic traffic, rankings, and organic-sourced leads against monthly targets
- Landing
- Page and Conversion
- Improve landing page conversion against defined targets,
working with design and dev
- Own the full path from click to lead across both paid and organic
- Content and Social (secondary, lighter touch)
- Coordinate SEO-driven blog content and brief freelance writers where needed
- Support a basic social posting cadence; this is not the core of the role
- Reporting
- Maintain one weekly scoreboard: spend, CPL, ROAS, leads, rankings, organic traffic, conversion rate
What We Are Looking For
- 1.5 to 3 years in performance marketing and SEO, ideally at a startup or B2B/healthtech company
- Hands-on Meta Ads experience is a must. You should have personally run and scaled campaigns, not just monitored them.
- Strong command of Google Ads, Google Search Console, GA4, and at least one SEO tool (Ahrefs, SEMrush, or similar)
- Proven track record moving real numbers: CPL, ROAS, rankings, or organic traffic
- Solid grasp of technical SEO basics (site speed, schema, indexing, redi
📌 SEO Professional (Pune)
🏢 scanO
📍 Pune