We are looking for an experienced and creative Content Marketing Manager to lead content strategies, campaigns, and initiatives for a diverse range of clients. The ideal candidate will have a solid background in content marketing and SEO, with the ability to develop high-converting, niche-targeted content that drives results. You will play a key role in creating thought leadership content, managing PR and editorial campaigns, and implementing effective content distribution strategies. Experience in B2B marketing, inbound strategies, and agency work is a plus.

Key Responsibilities:
- Develop and execute content marketing strategies that drive brand awareness, engagement, lead generation and conversions.
- Create and manage high-converting marketing campaigns, content calendars, and editorial strategies.
- Write and oversee the production of SEO-optimized content across various formats (blogs, whitepapers, case studies, infographics, etc.).
- Build and manage comprehensive content funnels, including lead generation and nurturing content.
- Create Sales Enablement materials,



such as case studies, product sheets, demos and presentations.
- Lead the development of B2B content strategies tailored to niche audiences, driving inbound marketing success.
- Keep up with the latest SEO trends, Google algorithm updates, and digital content best practices.
- In-depth understanding of Google s EEAT (Expertise, Authoritativeness, Trustworthiness) principles and ability to create content that aligns with these guidelines to improve SEO performance and content credibility.
- Repurpose and distribute content across multiple channels, maximizing reach and impact.
- Manage thought leadership campaigns, positioning clients as industry leaders through insightful and authoritative content.
- Oversee PR and editorial campaigns, working with media outlets to gain visibility.
- Track and analyze content performance, adjusting strategies to optimize results.
- Collaborate with cross-function

📌 Marketing & Communication Professional (India)
🏢 Icatalyft
📍 India