Rice Lead

JOB PURPOSE: Develop and drive the long-term Crop Strategy, especially focused on the seed business and new crop system expansion (DSR), working with key cross-functional stakeholders.

Lead the respective Crop Communities in Region and Cluster to elevate customer insights from the ground, but also to share strategic insights

ROLE AND RESPONSIBILITIES:
- Conduct market analysis and derive likely scenarios of crop demand, supply (acreage by geography) and trade-flows by leveraging internal andexternal experts as well as digital tools
- Macroeconomics and demographic changes (e.g., dietary changes, consumption demand) Climate and environmental changes (e.g., recent pest and disease, resistance development)
- Politics and social requirements and trends (e.g., government subsidies, sustainability goals) Regulatory and legal (e.g., food security law, biotech approvals)
- Keep updated on key trends and potential evolvement of new crop varieties,



cultivation method and new technology implications in each marketsegment and identify potential impacts on yield and production costs as well as key market needs change
- Develop a forward-looking perspective on how value pools evolve across input materials, value chain steps, and geographies, with an emphasis onembedding sustainability and carbon-smart agriculture.
- Translate all market insights into Bayer s opportunities and risks for both existing & future business/solutions and define Bayer s role in respectivecrop transformation with clear strategic objectives through regenerative and climate-smart systems.
- Provide guidance and support to translate and cascade long-term strategy into actions at both regional and country cluster level
- Provide inputs to asset team for project ideations, implementing our 5-year CP strategy
- Provide potential partnership and business development opportunity to regional commercial committee
- Share key strategic insights with CDHs and Cluster Crop Communities
- Periodically review (

📌 Rice Lead (Hyderabad)
🏢 Bayer Zydus Pharma
📍 Hyderabad