Line of Service

Advisory

Industry/Sector

Not Applicable

Specialism

Operations

Management Level

Senior Associate

Job Description & Summary

. We are looking for Adobe Marketo Specialist

Responsibilities :
- Design, implement, and optimize end-to-end marketing automation programs, including campaigns, nurture journeys, and engagement workflows.
- Partner with stakeholders to understand business goals, analyze requirements, and recommend scalable Marketo-based solutions.
- Manage lead lifecycle processes including scoring, segmentation, routing, and database governance.
- Ensure seamless integration between Marketo and CRM platforms, maintaining data accuracy and sync efficiency.
- Monitor campaign performance, conduct A/B testing, and deliver insights on marketing ROI and attribution.
- Maintain platform health, troubleshoot issues, and enforce best practices for governance, scalability, and compliance.
- Act as a trusted advisor to clients/stakeholders, translating marketing goals into technology-driven solutions.




- Provide strategic guidance on marketing automation maturity, campaign optimization, and process improvements.
- Communicate effectively with cross-functional teams (Marketing, Sales, IT) and influence decision-making through data-driven insights.
- Balance hands-on execution with solution design and stakeholder advisory across multiple engagements.

Mandatory skill sets:
- 4 - 8+ years of experience in Marketing Automation, with 3 - 5+ years of hands-on expertise in Adobe Marketo Engage.
- Solid understanding of CRM integrations, data management, and marketing operations.
- Technical proficiency in HTML/CSS and familiarity with APIs/integration frameworks.
- Strong analytical and problem-solving skills with experience in campaign performance tracking and ROI measurement
- Excellent stakeholder communication and consulting skills to align technology with business outcomes
- Certification in Adobe Marketo Engage (preferred)

Disclaimer: This job p

📌 IN_Senior Associate_Adobe Marketo Specialist_GCC_Advisory_Bangalore (Bengaluru)
🏢 PwC Service Delivery Center
📍 Bengaluru