Job Purpose

To contribute towards superior loyalty among brand customers and drive repeat revenue targets for the brand. To conceptualize and drive brand wide initiatives including store launches, product launches & customer connect initiatives. Additionally to provide BTL support for focus region/channel/stores.

Job Context & Major Challenges

Key Challenges:
Internal:
To periodically review the loyalty program structure and make required changes to create more productive program.
To coordinate with multiple internal teams including retail operations, marketing, visual merchandising & merchandising to align effective BTL & CRM communication, as per brand s requirement.
To design & execute campaigns, matching marketing calendar & stories to channel s requirement.
To plan and execute campaigns that ensure achievement of brand s repeat revenue targets.
Create effective reporting and training programs to bring in transparency and support business decision making for the brand teams.

External:
Conceptualise the team structure to ensure analytics,



campaign design & creative capabilities to carry out end-to-end CRM campaigns.
Stakeholder management in terms of managing external vendors, controlling costs & controlling their communication mechanism with the internal teams including customer service, operations & marketing teams.

Key Result Areas KRA (Accountabilities) (Max 1325 Characters) Supporting Actions (Max 1325 Characters) KRA1 Drive Repeat revenue growth Design CRM calendar for the brand in line with marketing calendar & channel requirments.
Drive and achieve brand s repeat revenue, repeat transaction & unique transactors base
To drive (growth of) percentage contribution of repeat revenue to overall brand s NSV targets
To manage other repeat customer related KPIs including repeat ABV/ABS, Repeat discount, points liability, earn to burn ratios KRA2 Managing Budget Ensure optimum utilization of budget in line with brand s repeat revenue targets, growing consumer b

📌 CRM Manager (Bengaluru)
🏢 Aditya Birla Insulators
📍 Bengaluru