Department: Digital Marketing

Key Responsibilities

Conduct comprehensive on-page SEO audits and implement optimization strategies.
Optimize website content, meta titles, descriptions, headers, alt tags, and internal linking

structure.

Collaborate with content writers and developers to ensure SEO best practices are applied.
Perform keyword research and integrate high-performing keywords into content.
Monitor website performance using tools such as Google Analytics, Google Search

Console, and SEMrush.

Improve website speed, mobile responsiveness, and overall technical SEO factors affecting on-page ranking.
Create and maintain SEO-friendly URLs, sitemaps, and schema markup.
Track, analyze, and report on key SEO metrics to measure performance and ROI.
Stay updated with the latest SEO trends, Google algorithm updates, and EdTech industry

practices.

Required Qualifications

Bachelor’s degree in Marketing, Digital Marketing, Information Technology, or a related

field.

1–3 years of proven experience as an SEO Executive (On-Page), preferably within the

EdTech industry.





Strong understanding of on-page SEO techniques, Google ranking factors, and

Keyword Optimization

Hands-on experience with SEO tools such as SEMrush, Ahrefs, Moz, Yoast SEO, or

Screaming Frog.

Basic knowledge of HTML, CSS, and CMS platforms (e.g., WordPress, Drupal).
Proficiency in Google Analytics, Google Search Console, and keyword research tools.
Excellent English writing skills with the ability to create and optimize content.
Solid knowledge of on-page optimization strategies.
Familiarity with Google algorithm updates and their impact on SEO performance.
Good understanding of EXL (if this refers to a specific tool/process, clarify in JD).
Strong time management and organizational skills.

Preferred Skills

Solid analytical and problem-solving skills.
Ability to work independently as well as collaboratively with cross-functional teams.
Excellent written and verbal communication skills.
Atten

📌 SEO Executive (Noida)
🏢 Institute of management and technical Studies ( IMTS)
📍 Noida