21 Aug
|
Important Group
|
India
21 Aug
Important Group
India
Job Title: Amazon PPC Manager
Type: Full-time; Remote
Schedule: US Time zone
About the Role
We’re looking for an analytical and results-driven Amazon PPC Manager to take full ownership of our advertising campaigns. The ideal candidate will have a strong understanding of Amazon’s advertising ecosystem (Seller Central, Vendor Central, and Amazon DSP) and proven experience in optimizing PPC campaigns to drive sales, profitability, and brand growth.
Key Responsibilities
- Develop, implement, and manage Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display).
- Conduct keyword research and manage keyword bids to maximize ROAS and minimize ACoS.
- Continuously analyze campaign performance and create detailed reports with actionable insights.
- Monitor and adjust budgets, targeting, and ad placements to achieve performance goals.
- Perform A/B testing for ad creatives, copy, and targeting strategies.
- Collaborate with marketing and product teams to ensure ads align with brand messaging and promotions.
- Stay up-to-date with Amazon advertising trends, new features, and algorithm changes.
- Audit and refine campaign structures for efficiency and scalability.
- Track competitor ads and market trends to identify new opportunities.
KPIs / Success Metrics
- Reduced ACoS and improved ROAS across campaigns.
- Increased sales velocity through targeted ad spend.
- Improved conversion rate and CTR.
- Consistent achievement of campaign profitability goals.
Requirements
- 2+ years of hands-on experience managing Amazon PPC campaigns.
- Solid understanding of Amazon Seller Central and Amazon Advertising Console.
- Proven track record of improving campaign performance (ACoS, CTR, CVR).
- Advanced Excel/Google Sheets skills for data analysis and reporting.
- Strong analytical mindset and attention to detail.
- Experience using tools like Helium 10, Jungle Scout, Data Dive, or Pacvue is a plus.
- Excellent communication and time management skills.
Preferred Qualifications
- Experience managing multiple brands or accounts simultaneously.
- Knowledge of SEO and listing optimization.
- Experience with DSP and external traffic sources (Meta, Google Ads, etc.) is advantageous.
📌 Amazon PPC Manager (India)
🏢 Important Group
📍 India