Fable Labs is looking for a Script Writer / Creative Writer who can turn products, consumer problems and random observations into video ideas people actually want to watch.

We create UGC ads, short-form video ads, creator-led content and performance marketing creatives for D2C and consumer brands.

We're not looking for someone who only knows how to write grammatically correct sentences.

We're looking for someone who can think:

Hook → Problem → Story → Product → Proof → Payoff

If you regularly save engaging ads, analyse why certain Reels work, write funny observations in your Notes app, or instinctively think “this could be a outstanding ad” when something happens around you, this role might be for you.

What You'll Be Writing

You will work on:
UGC Ad Scripts
Instagram & Facebook Ad Scripts
Short-Form Video Scripts
Performance Marketing Ads
Creator-Led Advertisements
Product Demonstration Scripts
Testimonials
Problem-Solution Ads
Skits
Conversational Ads
Vox Pop Concepts
Hooks & Opening Lines
Multiple Hook Variations




D2C Product Ads
Social Media Content
Creative Concepts & Campaign Ideas

What You'll Do

As a Script Writer at Fable Labs, you'll:
Write engaging short-form video scripts for brands
Research products, competitors and target customers before writing
Develop strong hooks that can capture attention within the first few seconds
Turn product features into compelling consumer stories
Write natural dialogue that doesn't sound like traditional advertising
Create UGC-style scripts that actors and creators can deliver naturally
Generate multiple creative angles for the same product
Write multiple hook variations for creative testing
Develop skits, scenarios, visual gags and storytelling concepts
Study winning advertisements and understand why they work
Use customer reviews, comments and pain points while developing scripts
Work with videographers, editors, actors and the creative team
Modify scripts b

📌 Script Writer + Manager Thane
🏢 Fable Laboratories
📍 Thane