Microsoft Ads / PPC Specialist – U.S. Lead Generation About the Role

We are a U.S.-based automotive parts company specializing in used engines, transmissions, transfer cases, and other replacement auto parts.

We are looking for an experienced Microsoft Ads / PPC Specialist to manage and optimize paid search campaigns targeting customers in the United States.

This is a hands-on performance marketing position, with Microsoft Advertising (Bing Ads) and lead generation as the primary responsibility. The ideal candidate should also have practical knowledge of website design, landing-page optimization, SEO, analytics, and conversion tracking.

Key Responsibilities – Microsoft Ads / PPC
Set up, manage, and optimize Microsoft Advertising (Bing Ads) Search campaigns targeting the U.S. market.
Conduct keyword research for used engines, used transmissions, and automotive replacement parts.
Build high-intent campaigns based on search intent.
Create, test, and optimize Microsoft Ads.
Research and continuously optimize negative keywords.




Monitor search terms and eliminate irrelevant or low-quality traffic.
Optimize bids, budgets, keywords, ads, locations, devices, and audiences.
Select the most relevant landing page for each campaign/ad group.
Set up, verify, and troubleshoot Microsoft UET.
Configure and monitor Microsoft Ads conversion tracking.
Track quote-form submissions, phone calls, SMS clicks, and other lead actions.
Understand and preserve UTM and MSCLKID attribution.
Monitor CTR, CPC, conversion rate, CPL, search terms, impression share, and lead quality.
Identify prospects to reduce cost per qualified lead.
Analyze campaign performance and make data-driven decisions.
Prepare regular performance reports.
Work with the sales team to understand lead quality and improve campaign performance.
Recommend improvements to landing pages and conversion rates.

Website Design & Optimization

The candidate should also have practical knowled

📌 Microsoft Ads Noida
🏢 Bristol Enterprises
📍 Noida