PR Associate – Luxury Fashion

\Celebrity, Media & Industry Relations\

\Location:\ Mumbai (Hybrid)

\Experience:\ 1–2 years

\Salary:\ ₹20,000–₹30,000
About Basil Leaf

Basil Leaf is a luxury occasionwear label specialising in handcrafted lehengas, sarees and contemporary Indian silhouettes. The brand is stocked across Pernia’s, AZA, Ogaan and other premium multi-designer platforms.
The Role

We are looking for a \sharp, rapid-moving and well-presented PR Associate\ who genuinely follows fashion, Bollywood, content and pop culture.

You will work closely with our PR agency and internal team to build relationships across the \celebrity, styling, media and fashion ecosystem\ and turn opportunities into meaningful brand visibility.
What You'll Do

Build and maintain relationships with \celebrity stylists, editors, influencers and industry contacts\*

Identify and pursue relevant \celebrity styling, gifting and collaboration opportunities\*

* Support media outreach, editorial placements, founder stories and brand features





* Coordinate with our PR agency and ensure opportunities are followed through

Stay updated on \Bollywood, fashion, stylists, creators and cultural trends\*
Who We're Looking For

\1–2 years of experience\* in fashion PR, celebrity management, communications or a related role

Strong interest in \fashion, Bollywood and content\*

* Existing industry relationships are a strong advantage

Excellent communication skills and a \confident, polished and presentable personality\*

\Sharp, proactive and fast\* with robust follow-through

* Positive understanding of social media and fashion content

* Someone who enjoys networking and genuinely wants to build a career within the fashion industry

* Comfortable working in a fast-paced environment and taking ownership

What Matters Most

We are looking for someone who \knows the industry, is hungry to build relation

📌 Public Relations Chembur
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