Ensure profitability of the branch, and contribution to the revenue of the state by ensuring all Company policies, practices & guidelines are adhered to as per approved policy. All constituents of the branch functions in a seamless manner & build synergy in overall operations of the Unit.

Business and Financial Management
Branch Profitability
Portfolio Management
Credit Quality demonstrated by non starters, delinquency and Recent Customer Acquisition
Growth in volume funding
100% LI activation for all months
Contribution to revenue
Maintenance of average IRR
Customer Focus
Retention and Exit of customers
No.of customers to whom top-ups are given
People / Team
Attrition in the branch
No.of employees groomed to the next level

Process / Quality Improvement
Maintenance of all registers and statutory requirements




Branch Audit rating
Branch Administration / Hygiene

SCOPE & DISCRETION (Span of control)

Total no. of employees supervised with details

Expertise required/ Domain Knowledge:

a) Having handled channels before

b) Understanding of PL business

c) Knowledge of local market conditions

d) Competitor knowledge

e) Knowledge of no. of channels servicing the different financial institutions

f) Ability to differentiate between PD / DSA / DST / PPC

No. of years of relevant experience: 8yrs to 10 yrs

Any specific specialization/education: Graduate/education: Role & responsibilities

📌 Branch Manager Jammu
🏢 SMFG India Credit
📍 Jammu