Job Title: Performance Marketing Manager – D2C

Key Responsibilities
- Paid Media: Plan and scale campaigns across Meta (Advantage+, Conversion, Catalog) and Google Ads (PMax, Search, Demand Gen, Shopping), manage budget pacing and bids ,test creatives/audiences relentlessly, own SKU/series-level campaign pruning and reallocation.
- Tracking & Measurement: Own conversion tracking hygiene across Meta CAPI, Google Ads and GA4 (dedupe, match rate, GCLID), build/maintain Looker Studio dashboards, report gross vs net ROAS (post-RTO/cancellation) weekly.
- Strategy: Contribute to monthly/quarterly revenue planning and DRR tracking, call scale/hold/pull-back decisions based on marginal ROAS and exam-season seasonality, track platform changes (SKAN,



Advantage+, PMax) and flag impact.

What We're Looking For
- 1–5 yrs running Meta + Google Ads (D2C/eCommerce/EdTech preferred)
- Strong GA4, GTM, Meta CAPI, tracking troubleshooting
- Looker Studio or similar
- Analytical — diagnoses root causes, not just reports numbers
- Comfortable owning real budget

Valuable to have: Shopify/app ecosystem exposure, GMC/Simprosys feed management, app install & MMP/SKAN experience

Benefits:
- Adaptable schedule

Work Location: In person

📌 Performing Marketing Associate (Noida)
🏢 Arihant Publications (I
📍 Noida