Key Responsibilities / KRA
Plan, execute, monitor, and optimize Meta Ads (Facebook & Instagram) campaigns for lead generation and retargeting.
Manage Google Search, Display, Performance Max, and Remarketing campaigns.
Plan and execute YouTube advertising campaigns for awareness, lead generation, and retargeting.
Create monthly and campaign-wise media plans and advertising budgets based on lead and admission targets.
Monitor and optimize key metrics including CPL, CPC, CTR, Conversion Rate, Cost Per Qualified Lead, and Cost Per Admission.
Develop audience targeting strategies based on demographics, interests, locations, remarketing audiences, lookalikes, and customer databases.
Write compelling ad copies, headlines, hooks, CTAs, and campaign communication.
Coordinate with the Graphic Designer/Creative Team to get required static, carousel, and video creatives developed for campaigns.
Prepare transparent creative briefs and continuously test different creatives, messaging, offers, and audience segments.
Plan and execute WhatsApp Marketing campaigns for recent leads, retargeting, lead nurturing, database reactivation, events, webinars, and promotional campaigns.
Plan and execute Email Marketing campaigns, including database segmentation, nurturing sequences, promotional emails,



and reactivation campaigns.
Create and manage retargeting strategies for website visitors, social media engagement, video viewers, old leads, and other warm audiences.
Conduct regular A/B testing of audiences, creatives, ad copies, landing pages, CTAs, and campaign strategies.
Coordinate with the website/UI-UX team for landing page improvements and conversion optimization.
Ensure proper campaign tracking through Meta Pixel, GA4, Google Tag Manager, and conversion tracking.
Work closely with the CRM/Admissions team to understand lead quality and lead-to-admission conversion.
Analyse the complete funnel from Lead → Qualified Lead → Counselling → Admission instead of focusing only on lead volume.
Conduct regular competitor research and identify current advertising trends, campaign ideas, and opportunities within the Education/EdTech industry.
Prepare daily, weekly, and monthly performance reports with insights and recommendations.
Identify high-performing campaigns and recommend opportunities for budget scaling and performance improvement.

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:
Cell phone reimbursement

Work Location: In person

📌 Performance Marketing Executive Thane
🏢 Finplan Education
📍 Thane