THE SCOPE OF THE ROLE
01 — EDITING IS YOUR CORE SUPERPOWER
You should be an exceptional editor.
You'll own the edit across:
Instagram Reels
Meta performance ads
Founder-led content
Creator content
Campaign films
Product storytelling
YouTube Shorts
Brand films
Behind-the-scenes content
Event and community content
You should understand pacing, hooks, rhythm, sound, typography, transitions and visual storytelling instinctively.
More importantly, you should know that a great social edit isn't simply a shorter film.
You'll be expected to:
Find the strongest hook
Build multiple versions of the same idea
Cut for retention
Adapt content for different platforms
Create 9:16-first storytelling
Build performance variations
Turn long-form footage into multiple pieces of content
Know when to keep something raw and when to make it polished
If editing is your strongest skill, we want to see it immediately in your portfolio.

02 — SHOOTING & PRODUCTION
You should be able to pick up a camera and make things happen.
You'll help conceive, plan and execute:
Campaign shoots
Product shoots
Founder shoots
Creator shoots
UGC shoots
Lifestyle shoots
Social-first shoots
Event and community content
You'll work across the entire production process:
Idea → Treatment → Shot List → Production → Shoot → Edit → Delivery
You should understand:
Camera fundamentals
Lighting
Composition
Framing
Movement
Lenses
Sound
On-set problem solving
You don't need to be a cinematographer.
But you do need to know how to make a good-looking shot.

03 — MOTION, CGI & VISUAL EFFECTS
We want someone who can make the screen do things.
You'll create:
Motion graphics
Kinetic typography
Product animations
2D/3D motion
CGI sequences
Visual effects
Transitions
Product demonstrations
Typography systems
Motion identities
Experimental visual formats
You should be comfortable moving between Premiere, After Effects, Photoshop, Illustrator, Figma and/or 3D workflows .
Experience with Blender, Cinema 4D, Houdini or similar tools is a strong advantage.
The expectation isn't that you simply know software.
The expectation is that you know what to do with it.

04 — AI VIDEO & GENERATIVE CREATIVE
This is a major part of the role.




We want someone who is actively experimenting with where AI is taking visual storytelling — not someone who has generated three images on Midjourney.
You'll use AI to:
Create video concepts
Generate impossible shots
Build visual worlds
Prototype campaign ideas
Create storyboards
Generate environments
Extend footage
Create transitions
Develop characters
Create motion concepts
Generate voiceovers
Experiment with sound
Create product visualisations
Version content
Rapidly prototype ideas
Tools could include:
Higgsfield, Runway, Kling, Veo, Midjourney, ChatGPT, ElevenLabs, Photoshop Generative Fill and whatever comes next.
The tool doesn't matter as much as the instinct.
We want someone who sees AI as a new creative medium, not just a productivity tool.

05 — BUILD BRAND'S SOCIAL CONTENT ENGINE
You'll help turn content from one-off production into repeatable IPs .
You'll work on formats such as:
Founder stories
Everyday conversations
Product explainers
Creator formats
Travel stories
Behind the scenes
Community stories
Culture-led content
Product experiments
Recurring social franchises
Seasonal formats
Your job isn't only to make the first episode.
It's to ask:
“Can we make this 50 times?”
You'll help develop the visual grammar, production process and templates that make good content faster to produce.

06 — PERFORMANCE CREATIVE
You should understand that attention is a metric.
You'll create and iterate content for:
Meta Ads
Retargeting
Product launches
New hooks
New angles
Product benefits
UGC
Founder content
Creator content
You'll work closely with marketing to understand:
What made people stop?
What made them watch?
What made them click?
What made them buy?
You'll learn from performance and feed that learning back into creative.

07 — CREATIVE PRODUCTION
You'll own the execution layer between an idea and the internet.
That means:




Concept → Production Plan → Shoot → Edit → Motion/CGI/AI → Versions → Publish
You'll coordinate with:
Founders
Designers
Marketing
Photographers
Videographers
Creators
Stylists
Production houses
Agencies
You'll also maintain:
Production calendars
Shot lists
Asset libraries
Project files
Edit templates
Motion templates
Content archives
Versioning systems
We move fast.
So being creatively good and operationally organised matters.

WHAT WE'RE LOOKING FOR
Must-have
2–5 years in editing, motion, video production or creative production
Strong portfolio/showreel
Exceptional editing instincts
Strong understanding of social-first storytelling
Ability to shoot content independently
Strong motion graphics skills
Comfortable with After Effects and Premiere Pro
Strong understanding of pacing, composition and visual storytelling
Curiosity for CGI, generative video and emerging creative technology
Ability to take an idea from concept to final output
High ownership and fast execution
The ideal person can do this:
Shoot it.
Edit it.
Animate it.
CGI it.
AI it.
Ship it.

TOOLS
Strong working knowledge of:
Adobe Premiere Pro
After Effects
Photoshop
Illustrator
Figma
DaVinci Resolve
Strong advantage:
Blender / Cinema 4D / Houdini
Runway
Kling
Veo
Midjourney
ElevenLabs
Generative AI workflows
AI video pipelines
You don't need to know every tool. You need to be dangerous with the ones you use.

BONUS IF YOU
Understand fashion, lifestyle and premium consumer brands
Follow creators and internet culture obsessively
Shoot and edit your own content
Understand Meta creative strategy
Have worked with D2C brands
Have built social IPs
Can concept, not just execute
Have solid CGI/3D skills
Experiment with AI video regularly
Have a strong visual point of view
Can make something interesting with very little budget

YOU'LL THRIVE HERE IF
You like building things from zero.
You don't wait for perfect briefs.
You can turn:
“What if we did this?”
into a rough prototype by the end of the day.
You care about craft but don't get precious about the process.
You understand that the best idea isn't helpful if it never gets made.

📌 Creative Producer (Bengaluru)
🏢 PinnacleU
📍 Bengaluru