- Identify and acquire new clients (builders, contractors, developers)
- Promote cut & bend TMT solutions over conventional steel procurement
- Achieve monthly/quarterly sales targets (tonnage & revenue)
2. Key Account Management
- Manage relationships with existing clients
- Handle large construction and infrastructure accounts
- Ensure repeat business and long-term contracts
3. Technical Sales & Solution Selling
- Explain benefits of cut & bend: Reduced wastage Faster construction Cost efficiency
- Coordinate with design/production teams for customized solutions
- Interpret drawings (BBS Bar Bending Schedule)
4. Project Tracking & Pipeline Management
- Track ongoing and upcoming construction projects
- Build a robust sales pipeline
- Follow up from enquiry quotation closure
5. Pricing & Negotiation
- Prepare quotations based on tonnage and specifications
- Negotiate pricing, credit terms, and delivery schedules
- Ensure profitability and margin control
6. Coordination & Execution
- Coordinate with plant/logistics teams for timely delivery
- Ensure order fulfillment as per project timelines
- Resolve client issues (quality, delivery delays)
7. Market Intelligence
- Monitor competitors, pricing trends, and market demand
Identify new opportunities (infra projects, govt tenders)
KPIs Sales (Cut & Bend TMT Solutions)
1. Sales Volume (Tonnage) -
Monthly / quarterly tonnage sold
Core metric in steel industry
2. Revenue Achievement
Actual vs target revenue
Measures overall performance
3. Gross Margin / Contribution
Margin per ton or per project
% profitability
Ensures profitable sales, not just volume
4. Conversion Rate
% of leads converted into orders
Effectiveness of sales process
5. Order Book / Pipeline Value
Value of confirmed + potential deals
Future revenue visibility
6. Customer Acquisition
Number of new clients added
Business expansion
7. Repeat Business Ratio
% revenue from existing customers
Relationship strength
8. Project Penetration Rate
Share of steel requirement cap
tured in a project
Depth of engagement
9. Debtor Days / Collections
Average payment cycle
Outstanding receivables
Critical in steel trading
10. On-Time Delivery Coordination
% orders delivered on time
Impacts customer satisfaction
11. Customer Satisfaction
Feedback / complaints
Issue resolution time
Required Skills
- Strong sales and negotiation skills
- Understanding of construction industry & steel products
- Ability to read BBS (Bar Bending Schedule)
- Relationship management with contractors & engineers
- Commercial acumen (pricing, margins, credit risk)