Location: Pune

Experience: 2–4 Years

Employment Type: Full-Time

Department: MIS / Performance Marketing

Industry: Real Estate

About the RoleWe are looking for a Performance Marketing & MIS Executive to manage Meta advertising campaigns, lead-generation activities, campaign optimization and marketing MIS reporting.

The ideal candidate should have hands-on experience with Excel/Google Sheets and performance reporting, Meta Ads Manager, Facebook & Instagram Lead Generation campaigns.

Real-estate digital marketing experience will be highly preferred.

- Marketing MIS & ReportingPrepare daily, weekly and monthly marketing MIS reports.
- Key ResponsibilitiesMeta Ads ManagementCreate, launch and manage campaigns on Meta Ads Manager.
- Manage Facebook and Instagram lead-generation campaigns.
- Create campaigns based on project, location, audience and marketing objectives.
- Set up campaign, ad set and advertisement structures.
- Manage campaign budgets and daily spends.
- Monitor CPL, CTR, CPC, CPM and conversion performance.
- Optimize campaigns based on lead quality and conversion data.
- Conduct audience, creative and campaign testing.
- Identify underperforming campaigns and take corrective action.
- Monitor campaign delivery and troubleshoot basic Meta Ads issues.
- Lead Generation & Quality AnalysisTrack leads generated from Facebook and Instagram.
- Monitor campaign-wise lead volumes.
- Analyze lead quality and sales feedback.
- Compare leads against site visits and bookings.
- Identify campaigns generating high-quality leads.
- Coordinate with CRM and sales teams to improve lead quality.
- Track cost per lead,



cost per site visit and cost per booking where data is available.
- Create campaign-wise performance reports.
- Prepare project-wise lead reports.
- Track source-wise leads and conversions.
- Prepare sales funnel reports.
- Track:
- Total Leads
- Qualified Leads
- Connected Leads
- Site Visits
- Bookings
- Conversion Rate
- CPL
- Cost per Site Visit
- Campaign Spend
- Revenue/Booking Value where applicable
- Prepare management dashboards using Excel/Google Sheets.
- Identify trends and provide actionable insights to the marketing team.
- Data AnalysisAnalyze campaign and sales data to identify high-performing sources.
- Compare campaign performance across locations, audiences and creatives.
- Identify lead quality issues.
- Maintain accurate marketing databases.
- Reconcile Meta lead data with CRM data.
- Coordinate with CRM team to ensure correct source/campaign tracking.
- Creative & Campaign CoordinationCoordinate with graphic designers/content teams for ad creatives.
- Suggest new ad angles, offers, headlines and CTAs.
- Test different creatives and messaging.
- Ensure advertisements follow Meta advertising policies.
- Maintain campaign naming and tracking standards.




- Required SkillsMust HaveHands-on experience with Meta Ads Manager.
- Experience running Facebook & Instagram Lead Generation campaigns.
- Knowledge of campaign optimization.
- Knowledge of CPL, CTR, CPC, CPM and conversion metrics.
- Strong Excel/Google Sheets skills.
- Experience preparing MIS reports.
- Positive analytical and numerical skills.
- Understanding of lead-generation funnels.
- Ability to analyze lead quality.
- Good communication and coordination skills.

Excel / MIS SkillsCandidate should be comfortable with:

- Pivot Tables
- VLOOKUP
- SUMIFS / COUNTIFS
- IF formulas
- Data filtering and sorting
- Charts and dashboards
- Google Sheets
- Data cleaning
- Campaign-wise reporting

Candidate ProfileWe are looking for a candidate who is:

- Data-driven and analytical.
- Comfortable managing advertising budgets.
- Good with numbers and Excel.
- Able to work independently.
- Strong in campaign troubleshooting.
- Interested in understanding business results, not just generating leads.
- Comfortable coordinating with sales, CRM and creative teams.

EducationAny Graduate / BBA / B.Com / MBA / equivalent qualification.

Digital Marketing certifications will be an added advantage.

Experience2–4 years of relevant experience in MIS, Lead Generation, Performance Marketing, Digital Marketing, Meta Ads.

Real-estate experience is preferred.

- Key Performance IndicatorsCampaign CPL.
- Lead quality.
- Cost per qualified lead.
- Cost per site visit.
- Campaign conversion rate.
- Accuracy of marketing MIS.
- Timeliness of reporting.

📌 MIS & Performance Marketing Executive (Pimpri-Chinchwad)
🏢 Bunty Homes
📍 Pimpri-Chinchwad