Role & responsibilities

1. Business Development
- Identify and develop new business opportunities across hospitals, clinics, doctors, corporates, and other healthcare institutions.
- Generate leads and convert prospects into business clients.
- Achieve monthly and quarterly sales targets.

- Doctor & Corporate Relationship Management

- Build and maintain robust relationships with doctors, hospitals, clinics, and corporate clients.
- Conduct regular client visits and understand their requirements.
- Handle client queries, feedback, and service-related concerns.

- Healthcare Service Promotion

- Promote pathology, radiology, health packages, home collection, and other diagnostic services.
- Communicate service benefits, pricing, offers, and packages effectively.
- Coordinate promotional activities and campaigns.

- Market Development

- Identify new markets, potential clients, and business opportunities.
- Monitor competitor activities, pricing, and market trends.
- Suggest strategies to improve market penetration and revenue.

- Sales & Revenue Management

- Prepare daily/weekly/monthly sales plans and achieve assigned targets.
- Track business generated from individual clients and channels.
- Follow up on pending leads, quotations, and payments.

- Team Coordination

- Coordinate with Sales, Operations, Marketing, Collection,



and Lab/Radiology teams to ensure smooth service delivery.
- Guide junior sales/marketing executives and support them in achieving targets.
- Share market feedback and business updates with management.

- Client Retention

- Maintain regular communication with existing clients.
- Identify opportunities for repeat business and cross-selling of diagnostic services.
- Resolve client issues promptly to maintain long-term relationships.

- Reporting & MIS

- Maintain daily activity reports, visit reports, lead trackers, and sales MIS.
- Submit regular updates on target achievement, new clients, revenue, and market activities.
- Analyze sales performance and prepare action plans for improvement.

- Brand & Marketing Activities

- Support healthcare camps, doctor meets, corporate health programs, and promotional events.
- Ensure proper visibility and promotion of the company's brand and services.
- Coordinate with the marketing team for creatives, campaigns, and promotional materials.

- Compliance & Professional Conduct

- Follow company policies, pricing guidelines, and healthcare industry standards.
- Maintain confidentiality of client and patient-related information.
- Ensure professional and ethical communication with doctors, clients, and business partners.

📌 Senior Marketing Executive (Ludhiana)
🏢 Atulaya Healthcare
📍 Ludhiana