The marketing executive will be the internal owner of the Michezo brand and its marketing function, responsible for building the brand, creating and managing content, supporting the sales organisation, and driving measurable lead generation through performance marketing.

Michezo operates in a highly technical and specialised industry. This role therefore requires more than traditional marketing execution. The person must develop a robust understanding of sports infrastructure, our products and services, our customers, and the projects we undertake, and translate that knowledge into compelling brand communication, practical sales tools, and effective marketing campaigns.

The role will work closely with the leadership, sales, project and technical teams, while managing specialist external partners where expertise is better sourced externally.

Key Responsibilities

- Brand Management Marketing Strategy - Own the day-to-day expression and evolution of the Michezo brand.
- Maintain consistency of Michezos visual identity, tone of voice, messaging and positioning across all channels.
- Translate the overall business strategy into an actionable marketing plan.
- Develop and maintain the annual and quarterly marketing calendar.
- Identify opportunities to strengthen Michezos visibility, positioning and credibility within the sports infrastructure industry.
- Work closely with leadership to identify business priorities and translate them into marketing initiatives.
- Ensure that marketing activity is aligned with commercial objectives rather than functioning independently of the business.
- Build a strong understanding of competitors, industry trends, customer segments and market opportunities.

- Content Communications - Own Michezos internal content engine.

- Develop and execute the social media content strategy across LinkedIn, Instagram, YouTube and other relevant platforms.
- Create content around projects, products, technical expertise, people, partnerships, industry developments and company milestones.
- Translate technical information into clear, engaging and commercially useful content.
- Work closely with project and technical teams to identify stories and content opportunities from the field.
- Develop content calendars and manage the end-to-end content pipeline.
- Write and edit social media posts, articles, case studies, newsletters and other marketing communications.
- Coordinate with external video partners for shoots and editing while retaining internal ownership of the brief, story, messaging and final output.
- Build a reusable library of photographs, videos,



project information, technical material and other content assets.

The expectation is not simply to "create social media posts", but to build a continuous content engine around Michezos technical knowledge and project experience.

- Sales Enablement - Own the marketing support required to help the sales team win business.

- Work directly with the sales team to understand their requirements and identify recurring marketing needs.
- Develop presentations, proposals, case studies, capability documents, product presentations and other sales collateral.
- Support sales teams with client-specific presentations and communication where required.
- Identify recurring requests and convert them into standardised, reusable sales tools.
- Build and maintain a central library of approved sales and marketing assets.
- Ensure that sales materials are accurate, current, visually consistent and aligned with the Michezo brand.
- Support exhibitions, client meetings, pitches and other business development activities.
- Work with sales to identify gaps in the customer journey that marketing can address.

- Performance Marketing Lead Generation - Own Michezos performance marketing function internally.

- Develop and manage paid acquisition campaigns across relevant platforms, including Google, Meta, LinkedIn and other appropriate channels.
- Define campaign objectives, audiences, messaging, budgets and KPIs.
- Manage campaign budgets and optimise spend based on lead quality and commercial outcomes.
- Track campaign performance from initial engagement through to lead and, where possible, opportunity and conversion.
- Analyse which platforms, campaigns, audiences and content are generating meaningful business outcomes.
- Work closely with the sales team to assess lead quality and improve campaign targeting.
- Develop landing pages, campaign creatives and supporting content in collaboration with internal and external resources.
- Continuously test different messaging, creative, audiences and channels.
- Ensure performance marketing is closely integrated with Michezos broader content and brand strategy.





- Website Digital Presence - Own the content and marketing requirements of the Michezo website, while coordinating technical development externally.

- Manage regular website content updates.
- Create and update project, product, service and company pages.
- Identify opportunities to improve website content and conversion.
- Brief and manage the external website partner for technical changes and development.
- Ensure website content remains accurate, current and aligned with the brand.
- Monitor website performance and identify areas for improvement.
- Work with the SEO partner to ensure content and website development support organic growth.

- External Partner Management - Manage and coordinate specialist external partners supporting the Michezo marketing function.

- Prepare clear briefs and define expected outcomes.
- Coordinate timelines and deliverables.
- Review and provide feedback on work.
- Maintain quality and brand consistency.
- Manage priorities and ensure external resources are being used effectively.
- Identify when work should be handled internally versus externally.
- Build productive long-term relationships with specialist vendors.

- Design Brand Collateral - Manage the day-to-day design requirements of Michezo internally while using external specialists for higher-complexity work.

- Create and manage routine marketing designs and presentations.
- Maintain brand templates and visual standards.
- Brief freelance/professional designers for brochures, exhibition collateral, major campaigns and other high-value creative work.
- Coordinate print production where required.
- Ensure all external creative work is consistent with Michezos brand identity.

- Market Intelligence Direct Outreach - Develop a strong understanding of the market and use that knowledge to identify marketing and business development opportunities.

- Conduct market and competitor research.
- Track developments across sports infrastructure, institutions, developers, government and other relevant customer segments.
- Identify potential partnerships, events, publications and industry opportunities.
- Support targeted outbound campaigns and direct outreach where appropriate.
- Build databases and target lists for specific campaigns or business opportunities.
- Use market intelligence to inform content, campaigns and positioning.

Disclaimer: This job posting & Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Marketing Executive (Bengaluru)
🏢 Michezo Sports
📍 Bengaluru