- Key ResponsibilitiesPlan and execute digital marketing campaigns across multiple platforms.
- Manage company social media accounts and develop engaging content.
- Implement SEO strategies to improve website traffic and search rankings.
- Manage Google Ads, Meta Ads, and other paid advertising campaigns.
- Conduct keyword research, competitor analysis, and market research.
- Create and coordinate blogs, social media posts, email campaigns, and other digital content.
- Monitor website and campaign performance using tools such as Google Analytics and Search Console.
- Track key metrics, generate reports, and recommend improvements.
- Stay updated with the latest digital marketing trends, tools, and best practices.
- Collaborate with the design, sales, and content teams to achieve marketing objectives.
- Required SkillsGood knowledge of SEO, SEM, SMM, Google Ads, and Meta Ads.
- Understanding of Google Analytics and Google Search Console.
- Strong content writing and communication skills.
- Basic knowledge of Canva or other design tools is an advantage.
- Analytical and problem-solving abilities.
- Ability to manage multiple projects and meet deadlines.
- Valuable understanding of digital marketing KPIs and campaign performance.