This role is for one of the Weekday's clients
Salary range: Rs ****** - Rs ****** (ie INR 5.5-8 LPA)
Min Experience: 2 years
Location: Delhi
JobType: full-time
This is a front-line BTL Business Development role within the retail function, focused on driving customer acquisition through on-ground marketing and sales initiatives. The role is responsible for generating leads, converting prospects, and achieving monthly business targets by executing localized marketing activities. You will act as the primary interface between prospective learners and the organization, playing a critical role in expanding market presence and strengthening brand visibility across assigned regions.
Key Responsibilities
Drive business growth by achieving assigned monthly sales and enrollment targets
Acquire new customers through BTL marketing activities, vendor partnerships, referrals, and self-generated leads
Execute marketing campaigns, lead follow-ups, and sales activities in a timely and structured manner
Act as the primary point of contact for prospective candidates, guiding them through program offerings
Track, analyze, and report daily sales and marketing performance to immediate supervisors
Plan and execute monthly, half-yearly, and annual marketing strategies aligned with business goals
Conduct college seminars, workshops,



and on-ground engagement activities to drive awareness and lead generation
Organize and manage promotional activities such as leaflet distribution, stalls at colleges, malls, and public spaces
Collect, manage, and maintain relevant databases from multiple sourcing channels
Ensure adherence to performance benchmarks, compliance standards, and internal controls
Take ownership of regional marketing operations to ensure center-level targets contribute to overall organizational objectives
What Makes You a Great Fit
Proven experience in front-line sales, retail marketing, or business development roles
Solid ability to generate leads through field marketing, partnerships, and on-ground activities
Target-driven mindset with consistent performance against sales goals
Excellent communication and interpersonal skills to engage students, parents, and partners
Ability to plan, execute, and monitor marketing initiatives independently
Comfortable working in a high-energy, field-oriented sales environment
Strong organizational skills with the ability to manage data, reporting, and follow-ups efficiently
Willingness to travel locally and participate in events, seminars, and promotional campaigns

📌 Business Development Executive - Sales (Delhi)
🏢 Weekday AI
📍 Delhi