Job Description

Company Description ShakoFlex, incorporated in 1992 as Shako Flexipack Pvt Ltd, is a leading manufacturer in the flexible packaging industry, serving diverse sectors and end-use applications worldwide. The company offers advanced Rotogravure, Flexographic, and Digital Flexible Packaging solutions that enhance tamper evidence, security, and shelf appeal. ShakoFlex is a pioneer in stock packaging products, including stand-up pouches, zipper pouches, kraft paper pouches, spout pouches, coffee valve pouches, and flat bottom pouches. The organization has a strong international presence across North America, Europe, Africa, Australia, and Asia, and operates certified manufacturing sites (ISO22000, HACCP, BRC-IOP Grade A). ata-driven decision-making and long-term digital growth.

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Industry: Flexible Packaging

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Department: Sales & Marketing Experience: 3–7 years

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Location: [Mumbai

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Role Objective

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We are looking for a highly result-oriented Digital Business Development & Customer Acquisition Manager who will be responsible for generating new B2B customers through digital channels and converting prospects into qualified sales meetings.

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The person will independently research target companies, identify decision-makers, approach them through LinkedIn, email and telephone, generate interest in our flexible packaging solutions and arrange meetings for the sales team.

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The core responsibility is customer acquisition and sales pipeline generation.

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Responsibilities

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Target Account Identification

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● Identify companies that purchase flexible packaging products.

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● Build target lists across FMCG, food, beverage, dairy, snacks, confectionery, personal care, pharma, pet food, chemicals and other relevant sectors.

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● Research company size, products, packaging formats, manufacturing locations and potential packaging requirements.

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● Identify companies currently using packaging formats that match our capabilities.

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Decision-Maker Mapping

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For every target account, identify the appropriate people:

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CEO / Founder → Procurement → Purchase → Packaging → R&D; → Supply Chain → Operations

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Find their names, designations, LinkedIn profiles and business contact details through appropriate sources.

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Outbound Customer Acquisition

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Develop a systematic multi-channel prospecting process:

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Research → Email → LinkedIn → Follow-up → Telephone → Qualification → Appointment → Sales Team

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● Send personalized prospecting emails.

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● Conduct LinkedIn outreach.

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● Make outbound calls.

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● Follow up systematically.

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● Understand the prospect’s requirement.

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● Generate interest and establish initial engagement.

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● Book meetings for the sales team.

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Sales Appointment Setting

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Before handing over a lead to the sales team, establish:

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● Company requirement

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● Product/application

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● Current packaging format

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● Approximate potential volume, wherever available

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● Location

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● Decision-maker/contact

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● Current supplier, wherever information is available

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● Immediate or future requirement

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● Specific reason for the meeting

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Only qualified prospects should be passed to the sales team.

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Digital Marketing

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● Manage B2B digital campaigns supporting customer acquisition.

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● Develop LinkedIn campaigns targeted at relevant industries and decision-makers.

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● Coordinate content creation around the company’s packaging capabilities.

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● Support website lead generation and SEO.

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● Develop email campaigns.

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● Track which digital channels generate actual enquiries and meetings.

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CRM & Sales Pipeline

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Maintain a structured CRM containing:

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Target Account → Contact → Outreach → Response → Qualified Lead → Meeting → Prospect → Customer

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Provide weekly management reports covering:

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● Accounts researched

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● Decision-makers identified

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● Emails sent

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● LinkedIn outreach

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● Calls made

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● Responses

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● Qualified leads

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● Meetings booked

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● Sales opportunities

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● New customers acquired

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Performance Measurement

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The most important KPIs will be:

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1. Qualified meetings booked

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2. Qualified sales opportunities generated

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3. New customer enquiries

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Conversion of prospects into opportunities

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5. New customers acquired

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6. Pipeline value generated

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Activity metrics such as emails and calls will be monitored, but the ultimate measure will be business generated.

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Candidate Requirements

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● 3–7 years of experience in B2B sales development, inside sales, business development or digital lead generation.

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● Experience selling industrial/manufacturing products is strongly preferred.

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● Flexible packaging experience would be an advantage.

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● Excellent LinkedIn and internet research skills.

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● Solid email-writing ability.

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● Comfortable making cold calls.

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● Strong communication and persuasion skills.

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● Ability to speak to senior decision-makers.

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● Highly persistent and target-driven.

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● Strong Excel/CRM discipline.

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● Ability to work independently and build a sales pipeline from scratch.

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What We Are NOT Looking For

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This is not primarily a social-media management role.

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We are not looking for someone whose main responsibility is:

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● Posting on Instagram

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● Creating routine social-media posts

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● Increasing followers

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● Making generic digital content

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We need someone who can find customers, find the right people inside those companies, approach them, follow up and get meetings for our sales team.

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Qualifications

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- Strong skills in digital business development, online sales, and e-commerce management.
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- Experience with digital marketing, online customer acquisition, and conversion optimization.
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- Ability to conduct market research, analyze data, and develop growth strategies for digital channels.
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- Proficiency in relationship management, negotiation, and stakeholder communication.
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- Familiarity with CRM systems, analytics tools, and e-commerce platforms.
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- Bachelor’s degree in Business, Marketing, Engineering, or a related field; an MBA or equivalent postgraduate qualification is an advantage.
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- Experience in packaging, manufacturing, or related industries is beneficial, especially in international markets.
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- Strong organizational skills, attention to detail, and the ability to manage multiple projects in a fast-paced setting.
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- Comfort working on-site in Mumbai with cross-functional teams and international partners.
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📌 Digital Business Development Manager (Mumbai)
🏢 ShakoFlex
📍 Mumbai