To join our team, specializing in marketplace advertising for Amazon, This individual will play a crucial role in driving the advertiser success by effective communication, providing strategic insights and data-driven recommendations, leading the media buying team, and collaborating with various teams to ensure client goals are met efficiently.
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Responsibilities:
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● Marketplace Advertising Strategy: Lead advertising for Amazon driving performance and efficiency.
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● Data-Driven Insights: Guide the marketplace team with actionable, data-backed opportunities for scaling advertising efforts and optimizing performance. Provide deep insights into marketplace sentiments and trends to enhance overall strategy.
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● Client Relationship Management: Build and nurture strong relationships with Category Managers across marketplaces to generate key insights and develop strategic plans that drive client success.
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● Platform Trends & Innovations: Stay ahead of industry trends and emerging platform capabilities. Integrate new functionalities and updates into existing client strategies for continuous improvement.
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● Client Retention: Ensure high levels of client satisfaction, focusing on the retention
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and growth of both existing and newly onboarded clients.
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● Team Leadership & Collaboration: Manage and mentor the marketplace media
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buying team, setting clear goals and ensuring performance targets are achieved.
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Collaborate closely with internal teams, particularly the Strategy team, to pitch
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innovative solutions to prospective clients.
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● Budget & Goal Planning:
Oversee monthly budget planning and set actionable
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goals in line with client roadmaps, ensuring alignment between client expectations
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and performance outcomes.
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● Client Review Meetings: Lead weekly/bi-weekly client review meetings by guiding
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the team in preparing comprehensive review decks that highlight key performance
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opportunities, growth areas, and action plans.
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● Operational Coordination: Coordinate daily with media buyers and operations
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teams to ensure smooth execution of campaigns and optimize performance.
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● Primary KPIs: Focus on driving revenue and Return on Ad Spend (ROAS) as the
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primary key performance indicators, ensuring all efforts are aligned with these
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outcomes.
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Eligibility Criteria:
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● Experience: Minimum of 2 years of hands-on experience managing advertising
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across major marketplaces like Amazon.
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● Skills: Strong oratory, presentation, and analytical skills. Ability to communicate
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complex ideas effectively to both internal teams and clients.
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● Marketplace Performance Understanding: In-depth knowledge of factors that
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influence marketplace performance, including:
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○ Organic share drivers
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○ Conversion rate optimization techniques
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○ Seasonal and sales planning strategies
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○ Category benchmarking & market research to inform decisions and strategies
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About Neon Digital:
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At Neon Digital, we are committed to delivering cutting-edge digital marketing solutions that
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drive meaningful results for our clients. We focus on delivering performance-driven
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strategies in the quick-evolving world of marketplace advertising. Join us to be part of a