Job Description

As the Paid Media Team Lead specializing in Google platforms, you will be responsible for developing, implementing, and optimising effective advertising campaigns across all paid media platforms.

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ROLES & RESPONSIBILITIES:

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- Lead and manage a team of paid media specialists, providing guidance, mentorship, and support to achieve team objectives and client goals.
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- Develop and execute strategic paid media campaigns across Google Ads, including search, display, video, and shopping campaigns, to drive traffic, conversions, and revenue.
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- Oversee campaign setup, including keyword research, ad copywriting, bidding strategy, and audience targeting, ensuring adherence to best practices and client requirements.
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- Monitor campaign performance closely, analyzing key metrics and performance indicators to identify optimization opportunities and drive continuous improvement.
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- Provide strategic recommendations and actionable insights based on campaign performance analysis, A/B testing, and competitive research.
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- Lead the development of innovative ad creatives, landing pages, and messaging strategies to enhance campaign performance -and user experience.
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- Stay updated with industry trends, algorithm changes, and new features within the Google Ads platform, and share knowledge and best practices with the team.
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- Conduct regular performance reviews and provide constructive feedback to team members, identifying opportunities for skills development and career growth.
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- Collaborate with cross-functional teams, including creative, analytics, and account management, to deliver integrated marketing solutions and maximize client success.
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REQUIREMENTS:

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- Bachelor's degree in Marketing, Advertising, Business, or a related field.
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- Proven experience of at least 2 years in managing Google Ads campaigns and leading a team in a digital marketing agency or similar environment.
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- In-depth knowledge of Google Ads platform, including campaign setup, optimization techniques, and performance analysis.
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- Solid analytical skills with the ability to interpret data, draw insights, and make data-driven decisions to optimize campaign performance.
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- Excellent leadership and team management skills, with the ability to inspire, motivate, and develop team members.
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- Exceptional communication and interpersonal skills, with the ability to effectively collaborate with clients and internal stakeholders.
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- Strategic thinker with a proactive approach to problem-solving and a track record of delivering results-oriented solutions.
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- Detail-oriented mindset with the ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.
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- Google Ads certification and additional certifications such as Google Analytics are preferred.
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- Passion for staying updated with industry trends, advancements, and best practices in digital advertising and paid media management.
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📌 Paid Media - Team Lead (Gurugram)
🏢 Nians
📍 Gurugram