Job Description

Location: Andheri W, Mumbai

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Experience: Min 2–3 years

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Employment Type: Full time

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Compensation: Fixed + performance-based incentives

About Tipple Works Co.n

Tipple Works Co. is a creative-first, full-stack marketing agency working across Alco-Bev, Hospitality, F&B;, Lifestyle and other consumer-facing brands.

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We work with brands across the entire marketing ecosystem — from brand strategy and identity to creative design, GTM strategy, social media, performance marketing, influencer marketing, events, content, trade marketing and more.

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We're looking for a Growth Manager who can help us take this business to the next level by bringing in the right brands, building strong relationships and converting opportunities into long-term mandates.

The Rolen

As Growth Manager, you will be responsible for driving new business for Tipple Works — identifying opportunities, building relationships with decision-makers, pitching our capabilities and converting prospects into clients.

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This is a highly relationship-driven role. We're looking for someone who already understands the agency ecosystem and/or brand marketing landscape, has a strong network and is confident initiating and nurturing conversations with senior stakeholders.

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You will work closely with the founders and leadership team to identify high-value opportunities and build a healthy new-business pipeline.

What You'll Don

Business Development & New Client Acquisition

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- Identify and pursue new business opportunities across Alco-Bev, F&B;, Hospitality, Lifestyle and consumer brands.
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- Leverage your existing network of brands, marketing teams, founders and agencies to generate qualified leads.
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- Build and maintain a strong pipeline of prospective clients.
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- Reach out to prospective brands and agencies through calls, emails, LinkedIn, networking and industry relationships.
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- Understand client business challenges and identify opportunities where Tipple Works can add value.
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- Convert conversations into briefs, pitches and ultimately signed mandates.
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Relationship Management

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- Build long-term relationships with brand owners,



CMOs, marketing heads, founders and agency partners.
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- Develop strong relationships with creative, media, PR, influencer and other agencies for referral and partnership opportunities.
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- Stay connected with existing and past clients to identify opportunities for upselling, cross-selling and new mandates.
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- Represent Tipple Works at relevant industry events and networking opportunities.
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Pitch & Commercial Support

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- Work with the creative, strategy and leadership teams to develop relevant pitches and proposals.
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- Translate client requirements into clear internal briefs.
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- Participate actively in client meetings and presentations.
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- Develop commercials and negotiate with clients in collaboration with the leadership team.
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- Ensure a smooth handover from acquisition to the account management team once a mandate is won.
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Market Development

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- Track emerging brands, categories and marketing trends to identify potential opportunities.
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- Build a strong understanding of Tipple Works' capabilities and identify where each service can solve a client's business problem.
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- Help expand our presence into relevant new categories and markets.
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What We're Looking Fornn
- 2–3 years of experience in business development, growth, sales or new business within a creative/marketing/advertising agency or a related industry.
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- Existing relationships with brands, marketing decision-makers and/or agencies.
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- Strong understanding of how creative and marketing agencies operate.
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- Excellent verbal and written communication skills.
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- Ability to confidently speak to founders, CXOs, marketing heads and senior brand stakeholders.
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- Strong networking and relationship-building abilities.
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- Commercially sharp with a strong understanding of how to qualify and prioritise leads.
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- Ability to understand a client's business problem rather than simply sell services.
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- Strong presentation, pitching and negotiation skills.
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- Highly proactive, driven and comfortable with targets.
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- Someone who enjoys opening doors and creating opportunities rather than waiting for inbound leads.
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You'd Be a Great Fit If...nn
- You already have a strong rolodex of brand and agency contacts.
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- You know who the decision-makers are and can get a conversation started.
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- You can sell ideas, strategy and business outcomes, not just agency services.
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- You are comfortable operating in a quick-paced, entrepreneurial environment.
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- You have an instinct for spotting brands that are a positive fit for Tipple Works.
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- You are hungry to build something and are motivated by performance and results.
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- You have experience working with lifestyle, consumer, F&B;, hospitality, Alco-Bev or similar brands.
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What We Offernn
- A high-ownership role with direct access to the founders and leadership team.
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- Opportunity to work across some of India's most exciting lifestyle and consumer brands.
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- Exposure to the complete marketing ecosystem — strategy, creative, social, performance, influencers, events and more.
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- Significant scope to build and own the agency's growth function.
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- Performance-linked incentives with solid upside for business generated.
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- An entrepreneurial, fast-moving work environment where good ideas can quickly become reality.
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The Important Partn

This isn't a lead-generation-only role.

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We're looking for someone who can open doors, build relationships, understand business problems, sell our thinking and close deals.

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If you already have the network and believe you can bring meaningful business to Tipple Works, we'd love to hear from you.

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Apply with your CV + a short note on the kind of brands/agencies you currently have relationships with and the business you believe you could bring to Tipple Works.

📌 Business Development Manager (Mumbai)
🏢 Tipple Works
📍 Mumbai