Job Description

The Role

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We’re looking for a Social & Digital Media Executive with strong content and copywriting skills to manage the day-to-day social media presence of multiple client brands.

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You’ll be responsible for taking content from planning to posting - building content calendars, writing copy, coordinating with designers and creators, managing influencers, monitoring performance and contributing ideas to marketing plans and pitches.

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The ideal candidate is someone who understands that good social media is not just about posting consistently, but about having the right idea, the right words and the right execution.

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What You’ll Do

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- Plan and manage monthly social media content calendars across platforms such as Instagram, Facebook, LinkedIn and others.
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- Develop content ideas, themes and social media strategies for multiple client brands.
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- Write engaging captions, campaign copy, taglines, social media content and brand narratives .
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- Adapt copy and tone of voice across different brands and audiences.
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- Manage the end-to-end posting and scheduling of social media content.
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- Build and maintain Instagram grids , ensuring content is consistent, visually cohesive and aligned with the brand.
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- Coordinate with designers, photographers, videographers and other creative teams to execute content.
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- Support influencer planning and management , including identifying relevant influencers, coordinating deliverables and tracking content.
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- Assist with marketing plans, campaign ideas and pitch decks , particularly around content strategies, social media plans, Instagram grids and creative ideas.
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- Support the planning and execution of Meta Ads , including basic campaign setup, content requirements and performance monitoring.
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- Monitor comments, messages, mentions and overall audience engagement across social platforms.
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- Track social media performance and use insights to improve future content plans.
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- Research competitors, trends,



categories and cultural conversations to develop relevant content ideas.
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- Work across multiple clients and briefs while maintaining attention to detail and brand consistency.
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What We’re Looking For

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- Around 3 years of experience in social media, digital marketing or content roles. Agency experience is preferred.
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- Strong hands-on experience with social media planning, content calendars, posting and scheduling .
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- Excellent copywriting and English communication skills , with a strong understanding of grammar, tone and structure.
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- Ability to write for different formats - from social captions and campaign copy to longer-form brand and marketing content.
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- Good understanding of Instagram content and grid planning .
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- Experience or familiarity with influencer marketing and coordination .
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- Basic understanding of Meta Ads and social media advertising.
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- Ability to manage multiple clients, deadlines and briefs simultaneously.
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- Solid attention to detail and the ability to work within different brand guidelines.
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- Comfortable taking feedback, making quick revisions and working collaboratively with creative teams.
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- A portfolio showcasing social media content, copywriting, campaigns and/or brand work is preferred.
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Good to Have

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- Experience with Reels, short-form video and scripting .
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- Experience working with F&B;, hospitality, FMCG or consumer brands .
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- Basic understanding of design principles and how copy works within a visual layout.
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- Familiarity with social media analytics and reporting.
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- Experience contributing to brand strategy and campaign planning , beyond day-to-day execution.
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- An interest in trends, culture, brands and what makes content work on social media.
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What You’ll Be Responsible For

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Content Planning → Copywriting → Posting → Influencer Management → Meta Ads → Marketing Ideas → Pitch & Campaign Support

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If you enjoy turning ideas into content, know how to write copy that people actually want to read, and can manage the execution behind it - we’d love to hear from you.

📌 Social & Digital Media Executive - Copywriting & Content (Karnataka)
🏢 Lykora Consulting Services Private
📍 Karnataka