Sales and Target Achievement

- - Meet or exceed monthly and quarterly loan sanction and disbursement volume targets.

- Drive numbers for ancillary products like Loan Against Property (LAP) or insurance cross-selling.

- Increase market share within the assigned local territory. [1, 2, 3, 4, 5]

Lead Generation and Sourcing

- - Source high-intent leads via Direct Sales Agents (DSAs), builders, real estate brokers, and open-market prospecting.

- Conduct in office corporate and public sector campaigns or loan melas/events.

- Build a strong pipeline of prospective home buyers from initial contact to application. [1, 2, 3, 4, 5]

Process and Portfolio Quality

- - Ensure high login-to-sanction conversion rates with clean initial file preparation.





- Maintain minimal early delinquency or default rates by conducting preliminary creditworthiness checks.

- Adhere strictly to internal risk policies, KYC guidelines, and regulatory compliance parameters. [1, 2]

Relationship Management

- - Retain constructive, daily coordination with operations and credit teams to speed up file processing.

- Deliver responsive customer service to resolve queries and build long-term client trust.

- Maintain active logs in the internal CRM software for transparent tracking. [1, 2]

If you'd like, let me know:

- The company or bank you are writing this for
- Whether the role is field-based or telesales

📌 Relationship Manager - Retail (India)
🏢 equitas small finance bank
📍 India