Job Description

Demand Generation: Develop and implement comprehensive demand generation strategies to drive

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leads and revenue growth. Utilize various channels and tactics such as digital marketing, content

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marketing, events, and partnerships to generate qualified leads.

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Cold Calling: Proactively reach out to potential clients via cold calling to introduce products/services,

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identify opportunities, and schedule meetings or demos. Develop scripts and strategies to effectively

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engage prospects and convert leads into opportunities.

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LinkedIn Networking: Leverage LinkedIn and other social media platforms to expand the company's

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network, establish relationships with key decision-makers, and enhance brand visibility. Engage with

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relevant industry groups, participate in discussions, and share valuable content to position the company

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as a thought leader.

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Email Outreach: Create and execute targeted email campaigns to nurture leads, promote

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products/services, and drive conversions. Craft compelling email content, A/B test subject lines and

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messaging, and utilize marketing automation tools to optimize campaign performance.

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Lead Management: Manage and prioritize inbound leads generated through various channels, ensuring

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timely follow-up and qualification.



Collaborate with sales teams to understand lead requirements, provide

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necessary support, and facilitate the progression of leads through the sales funnel.

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Analytics and Reporting: Monitor and analyze the performance of marketing campaigns, tracking key

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metrics such as lead conversion rates, ROI, and customer acquisition cost. Use data-driven insights to

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refine strategies, optimize campaigns, and maximize marketing effectiveness.

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Job Requirement

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Experience & Skills

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Proven Success: 1-3 years in business development or sales, preferably in SaaS or technology. Lead

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generation and Cold calling is essential for the North America region.

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Business Development Expertise: Experience in B2B environments, including hunting, nurturing, and

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qualifying leads.

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Communication Excellence: Robust verbal and written skills to engage and persuade senior

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stakeholders.

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Analytical Thinking: Ability to use data and insights to inform decisions and strategies.

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Tech Savviness: Familiarity with CRM tools like Salesforce, Outreach, and other platforms.

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Education: Bachelor's degree in Marketing, Business Administration, or related field.

📌 Sales Development Representative- US Market (Mumbai)
🏢 Skyleaf Consultants LLP
📍 Mumbai