Job Description

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- Location: Ahmedabad / Mumbai
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Designation: General Manager – Retail Sales

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Industry: Food Manufacturing / FMCG / Frozen Foods

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Experience: 18 – 20 Years

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Qualification: Graduate; MBA preferred

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Reporting To: Business Head

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Purpose of this Role

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Lead the retail sales function and drive revenue growth, market expansion, distribution excellence, and profitability across retail channels for the company's food product portfolio, with a strong preference for experience in Frozen Foods.

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Key Responsibilities

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Sales Strategy & Business Growth

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- Develop and execute retail sales strategy aligned with business objectives.
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- Deliver sales, volume, and profitability targets.
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- Identify and develop new markets, channels, and business opportunities.
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- Drive market share growth and product penetration.
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Distribution & Channel Management

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- Manage and expand retail sales networks.
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- Ensure optimum market coverage and product availability.
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- Improve channel sales efficiency.
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- Strengthen relationships with key channel partners.
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Modern Trade & Key Accounts

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- Lead business development with Modern Trade and Regional Retail Chains.
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- Negotiate annual contracts, commercial terms, and promotional plans.
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- Ensure solid product visibility and shelf presence.
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Team Leadership

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- Lead, mentor, and develop a high-performing sales team.
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- Drive performance management, capability building, and succession planning.
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- Establish clear KPIs and accountability across the sales organization.
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Sales Operations

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- Monitor sales performance, forecasting,



and demand planning.
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- Track channel-wise profitability and business metrics.
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- Ensure effective execution of trade schemes and promotional activities.
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- Collaborate with Supply Chain, Marketing, Finance, and Operations teams.
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Market Intelligence

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- Monitor market trends, competitor activities, pricing, and consumer behavior.
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- Recommend actions to improve sales performance and market positioning.
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Candidate Profile

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Must Have

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- 18 – 20 years of sales experience in Food Manufacturing, FMCG, Processed Foods, Dairy, or Frozen Foods.
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- Proven leadership experience in developing Retail Sales operations.
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- Strong exposure to:
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- General Trade (GT)
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- Modern Trade (MT)
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- Key Account Management
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- Experience managing large sales teams and multi-state operations.
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- Strong commercial and business acumen.
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Preferred

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- Experience in Frozen Food industry.
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- Exposure to national or regional sales leadership roles.
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- MBA in Marketing or equivalent.
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- Experience handling organized retail chains and large distributor networks.
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Key Competencies

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- Strategic Planning
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- Retail Sales Management
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- Distribution Management
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- Business Development
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- Team Leadership
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- Negotiation Skills
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- Channel Management
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- P&L; Management
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- Trade Marketing
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- Customer Relationship Management
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Success Metrics

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- Revenue Growth
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- Volume Growth
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- Market Share Improvement
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- Distributor Productivity
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- Channel Expansion
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- Profitability Achievement
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- Team Performance
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- Customer Retention & Growth
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📌 Head of Retail Sales (Mumbai)
🏢 Iscon Balaji Foods
📍 Mumbai