Job Description

The role

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We’re looking for an Associate Creative Director (Meller) based in India to become the creative bridge between MELLER’s global team and the Indian market.

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Following MELLER’s integration into Lenskart, India is becoming an increasingly significant market for the brand. We want to build a strong local presence while keeping MELLER’s identity, creative standards and cultural relevance consistent globally.

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This role is about understanding what makes MELLER, MELLER — and knowing how to translate that into the Indian cultural landscape.

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You’ll work closely with MELLER’s global creative team, adapting global campaigns for India while also developing local ideas, campaigns and cultural moments that feel genuinely relevant to the market.

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What you'll do

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1. Bring global MELLER campaigns to India

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- Coordinate MELLER’s global campaign launches in the Indian market.
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- Adapt global creative assets across social media, digital channels, retail and other local touchpoints.
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- Ensure every adaptation respects the original campaign concept, art direction and brand identity.
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- Work closely with the global MELLER creative team to maintain consistency across markets.
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- Coordinate local teams, agencies and production partners when necessary.
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2. Create MELLER campaigns for India

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- Develop India-specific campaigns and creative concepts that feel culturally relevant while remaining unmistakably MELLER.
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- Lead concepts from idea to execution, including art direction, casting,



locations, styling, photography and video.
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- Identify local cultural insights, emerging scenes and creative opportunities that can inspire the brand.
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- Present concepts to the global creative team and develop them collaboratively.
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- Build a local visual language without creating a separate version of the brand.
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3. Make MELLER culturally relevant

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- Build relationships with relevant creatives, artists, musicians, designers, stylists, photographers, influencers and cultural figures in India.
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- Identify PR, product placement, collaborations and seeding opportunities that naturally generate strong brand imagery and conversation.
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- Create an ongoing flow of locally relevant content beyond major campaigns.
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- Understand what is happening in Indian fashion, music, art, nightlife, internet culture and emerging creative communities.
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- Find opportunities for MELLER to participate in culture rather than simply advertise around it.
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Who we're looking for

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Someone with a strong creative point of view and an excellent understanding of contemporary culture.

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You probably have:

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- Experience in fashion, lifestyle, streetwear,



beauty or culturally driven brands .
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- Strong experience in digital content and social media.
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- A very good eye for branding, photography, fashion, art direction and visual culture .
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- Experience developing and executing creative campaigns.
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- Experience working at a creative or advertising agency is highly valued.
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- A strong network — or the ability to build one — within India’s creative and cultural scene.
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- The ability to understand a global brand and translate it locally without diluting it.
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- Experience working with international or Western teams and brands.
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- Excellent written and spoken English.
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- The confidence to defend local cultural insights while understanding and respecting global brand direction.
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- A hands-on mentality: someone who can think conceptually but also knows how to make things happen.
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How we imagine this person

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- You follow fashion, but you also know what is happening in music, photography, design, art and internet culture.
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- You understand the difference between following a trend and understanding why it matters .
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- You know who the interesting people are before everyone else does.
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- You can look at a global MELLER campaign and understand exactly what needs to remain untouched — and what needs to change to make it work in India.
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- Most importantly, you can help make MELLER feel global, consistent and genuinely connected to Indian culture at the same time.
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📌 Associate Creative Director (Gurugram)
🏢 Lenskart.com
📍 Gurugram