Job Description About the Role
n We're looking for a hands-on CRM professional who can own the entire retention and lifecycle marketing function single-handedly. This is an individual contributor role — you will plan the strategy, build the journeys, code the creatives, push the campaigns live, and report on the numbers yourself. If you like end-to-end ownership without waiting on a team, this is for you.
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n What You'll Do
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n - Design and build CRM journeys and lifecycle flows in WebEngage — onboarding, activation, cross-sell, win-back, churn prevention, cart abandonment, and transactional triggers
n - Plan and execute campaigns across Email, SMS, WhatsApp, Push, and In-App/On-site channels
n - Build and edit responsive HTML email templates, fix rendering issues across clients, and manage dynamic/personalised content blocks
n - Own WhatsApp campaigns end-to-end: template creation, BSP submission and approval, opt-in management, and broadcast scheduling
n - Create user segments and cohorts based on behaviour, RFM, and lifecycle stage
n - Run A/B tests on subject lines, creatives, send times, and journey paths; iterate based on results
n - Monitor deliverability, open/click/conversion rates, unsubscribes, and channel-wise ROI; share weekly performance reports
n - Coordinate with design, product, and tech teams for assets, event tracking, and API/SDK integrations
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n Must-Have Requirements
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n - Hands-on working experience with WebEngage is mandatory — journey designer, segmentation, campaign setup, and analytics dashboards
n - Proven experience running Email, SMS, and WhatsApp campaigns at scale
n - Ability to write and edit HTML/CSS for email templates independently (no dependency on a developer for basic edits)
n - Strong understanding of customer lifecycle, segmentation logic, and retention metrics
n - Working knowledge of DLT registration for SMS and WhatsApp template approval guidelines
n - Comfortable working autonomously, managing your own calendar, and taking full ownership of deliverables
n - Positive analytical skills — Excel/Google Sheets; ability to read a funnel and act on it
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n Good to Have
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n - Exposure to other CRM tools: MoEngage, CleverTap, Netcore, Braze
n - Basic SQL for pulling user data
n - Familiarity with email deliverability concepts (SPF, DKIM, DMARC, IP warm-up)
n - Experience in E-commerce
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n What Success Looks Like in 90 Days
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n - All core lifecycle journeys live and running in WebEngage
n - Channel-wise reporting cadence established
n - Measurable lift in retention/repeat rate from CRM-driven campaigns
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n How to Apply
n Share your CV at with the subject line "CRM – WebEngage". Please mention your notice period and include examples of journeys or campaigns you've built.

📌 CRM Manager - WebEngage (Faridabad)
🏢 Rotoris
📍 Faridabad