Job Description

Lead - Copywriter - Job Description

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As a Lead - Copywriter, you will be responsible for shaping Kushal's brand voice and leading the development of compelling campaigns, content and communication across all customer touchpoints.

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Key Responsibilitie

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sBrand & Content Developmen

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tOwn and evolve Kushal's brand voice across campaigns, digital platforms and customer communications

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.Develop messaging frameworks and copy guidelines that position the brand as contemporary, aspirational and culturally relevant

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.Create engaging content that builds emotional connections while supporting business objectives

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.Creative & Campaign Leadershi

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pLead the conceptualization and execution of integrated campaigns across digital, social, retail and video platforms

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.Write and oversee copy for brand films, campaign films, launch campaigns, social media, website content, email marketing and retail communication

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.Develop impactful taglines, headlines, scripts, campaign messaging and calls-to-action

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.Performance & Consumer Communicatio

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nDevelop and oversee conversion-focused copy for performance ads, landing pages, CRM communication, promotional campaigns and website content

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.Partner with performance marketing teams to create messaging that balances brand storytelling with business objectives

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.Translate consumer insights, market trends and cultural moments into relevant and engaging communication

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n Team Leadership & Collaborati

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onLead, mentor and review the work of copywriters within the tea

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m.Provide constructive feedback to elevate the quality of writing and creative thinkin

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g.Collaborate closely with designers, marketers, stylists, photographers and videographers to bring ideas to lif

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e.Quality & Innovati

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onMaintain high standards of writing, accuracy and consistency across all deliverable

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s.Stay updated on industry trends, content formats and evolving consumer behavior to strengthen the brand's communicatio

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n Candidate Prof

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ileBachelor's degree in English, Journalism, Communications, Marketing or a related fie

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ld.8–12 years of experience in copywriting, brand communication, advertising, content strategy or a similar ro

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le.Experience working with fashion, beauty, lifestyle, luxury, jewellery or consumer brands is preferr

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ed.Strong portfolio showcasing campaign concepts, scripts, social content, brand films and integrated marketing campaig

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ns.Proven experience leading or mentoring copywriters and collaborating with cross-functional creative tea

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ms.Excellent command of written English with strong conceptual and communication skil

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ls.Understanding of both brand-building and performance-driven conte

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nt.Ability to thrive in a fast-paced, team-oriented and creative environme

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📌 Lead - Copywriter (Bengaluru)
🏢 Kushals Fashion Jewellery
📍 Bengaluru