Job Description

Role Purpose

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Owns the end-to-end mutual fund experience on both mobile app and website from discovery and first SIP to long-term portfolio growth and exits. This role is responsible for turning mutual funds into a flagship wealth product for the platform, with a clean, trustworthy, and habit-forming experience across every user journey.

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Key Ownership Areas

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The Product Manager – Mutual Funds will directly own the following product surfaces and journeys

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across mobile app and web:

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• Discovery & Research — Fund discovery, categorisation, ratings, comparisons, curated collections, and New Fund Offers (NFOs)

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• Transaction Journeys — Lump-sum, SIP setup, SIP modifications, step-up SIP, STP, SWP, switch, and redemption flows

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• Onboarding & Mandates — MF-specific KYC, FATCA declaration, nominee registration, and bank mandate / e-NACH setup

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• Goals & Portfolios — Goal-based investing, recommended baskets, and model portfolios for long- term wealth creation

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• Holdings & Reporting — MF holdings, XIRR, absolute and category-relative returns, capital-gains statements, and tax-loss harvesting insights

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• Partner Integrations — RTA integrations with CAMS and KFintech, exchange MF platforms (BSE

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StAR MF / NSE MFSS), and AMFI data feeds

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Core Responsibilities:

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Cross-Platform Product Ownership

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• Own the MF roadmap across mobile (iOS, Android) and web, ensuring parity where it matters and

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platform-native experiences where it counts

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• Define the end-to-end information architecture for mutual funds — discovery, fund detail, transaction, holdings, and reports

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• Partner with design to craft a consistent visual and interaction language for fund data across

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surfaces Journey Design & Conversion

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• Design seamless first-SIP and first-lumpsum journeys that minimise drop-offs between intent and

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execution

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• Simplify complex MF concepts

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• Build re-engagement journeys for SIP pause, resume, top-up, and renewal; own the full SIP

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lifecycle, not just setup

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• Drive discovery through curated collections, themes, ratings, and personalized recommendations

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based on goals and risk profile

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Partner & Regulatory Coordination

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• Work with RTAs (CAMS, KFintech), exchange MF platforms (BSE StAR MF / NSE MFSS), AMCs, and

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AMFI data providers for order execution and data accuracy

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• Ensure compliance with SEBI MF regulations, AMFI guidelines, KYC/FATCA norms, and distributor vs RIA positioning

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• Coordinate with compliance and legal teams on product disclosures, risk communication, and

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scheme-document handling

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Data, Reconciliation & Reporting

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• Own reconciliation of MF orders, folios, units, and NAVs between the platform, RTAs, and AMCs

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• Design holdings, XIRR, and capital-gains reporting that is audit-grade and easy for end-users and

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CAs to consume

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• Partner with data and analytics teams to surface portfolio insights — asset allocation drift, under-

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performers, goal shortfalls, tax-harvesting opportunities

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Engagement & Long-Term Value

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• Drive SIP book growth,



folio additions, and long-term AUM — not just first-transaction conversion

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• Build habits around monthly reviews, annual summaries, and goal tracking to keep MF investors

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engaged beyond the first SIP

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• Benchmark MF experiences against leading Indian

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Candidate Profile

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Experience

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• 4–8 years of Product Management experience, with at least 2 years in mutual funds, wealth-tech,

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broking, or adjacent fintech

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• Hands-on ownership of MF or SIP journeys — discovery, transaction, portfolio, or reporting — on

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either mobile or web, ideally both

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• Prior exposure to RTA integrations (CAMS, KFintech) and exchange MF platforms (BSE StAR MF /

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NSE MFSS) strongly preferred

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• Demonstrated impact on SIP setup conversion, folio growth, AUM, or long-term retention in a

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comparable role

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Skills & Attributes

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• Strong understanding of the Indian mutual fund ecosystem — AMCs, RTAs, AMFI, SEBI

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categorisation (equity / debt / hybrid / index / ETF / international), direct vs regular, and distributor

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economics

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• Fluency with MF concepts — NAV, AUM, expense ratio, exit load, XIRR, risk-o-meter, capital gains

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(STCG / LTCG, equity vs debt, Section 112A)

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• Comfort with data — SQL, analytics dashboards, funnel analysis, cohort analysis, and reconciliation logic

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• Strong product sense for simplifying dense financial information into explicit, trustworthy experiences

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• Ability to work cross-functionally with engineering, design, compliance, ops, finance, and external

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partners (AMCs, RTAs, exchanges)

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• Clear written and verbal communication; able to translate

📌 Product Manager- Mutual Funds (Mumbai)
🏢 Ashika Group
📍 Mumbai